SOURCE: VerticalResponse

April 23, 2008 09:00 ET

Non-Profits Are Free to Grow With Free Email From VerticalResponse, Inc.

VerticalResponse Grants 10,000 Free Emails per Month, Plus Discounts on Additional Mailings

SAN FRANCISCO, CA--(Marketwire - April 23, 2008) - VerticalResponse, Inc., the leading provider of on-demand email marketing and direct mail solutions, today introduces VerticalResponse for Non-Profits, designed to help small Non-Profit organizations effectively use email marketing to communicate with their donors and newsletter subscribers. Non-Profit organizations can apply for the program on the VerticalResponse website ( and, once approved, will receive full VerticalResponse product functionality. Accepted applicants will receive 10,000 free email credits on a recurring monthly basis. Those organizations wishing to send more than 10,000 emails per month can purchase credits at a 15% discount.

"VerticalResponse is committed to fostering community engagement and growth, and non-profits are essential to the well-being of our communities," says Janine Popick, CEO of VerticalResponse. "We have always supported a number of non-profits as a company, and are happy to give Non-Profit organizations the resources they need to reach out to people who want to hear from them -- and to help their organizations grow and the needs of their causes be met!"

VerticalResponse for Non-Profits will replace VerticalResponse's previous Non-Profit program, whose members will automatically receive the benefits of the new program. All discounted email credits can be purchased on the same pay-as-you-go model that differentiates VerticalResponse from its competitors.

"VerticalResponse's email management programs are perfect for non-profits -- designed to enable great communication with members and supporters, and to provide valuable feedback that highlights what's of interest to readers. In addition, VerticalResponse provides terrific customer service. It's great to have products that volunteers can use, with the impact and tracking of big business solutions," says Leslie Pritchett of Black Rock Arts Foundation, a Non-Profit Organization dedicated to supporting and promoting community-based interactive art. "Working with VerticalResponse for the past three years has measurably increased our reach to people who care about what we do and has helped us to build community around it. VerticalResponse for Non-Profits makes email marketing completely accessible to us and to our peers."

Non-Profits will have access to all of the products and services that are helping establish VerticalResponse as a one-stop marketing resource. From the Customer Service team taking customer requests through online and phone support, to the engineering and product teams who develop new offerings, the entire VerticalResponse team works constantly to upgrade and improve.

The past year has led to the development of several product upgrades that will benefit Non-Profits, including:

-- Integration with Jupiter Images, which provides VerticalResponse customers with quality stock images to easily and affordably enhance the design of email newsletters

-- List Segmentation, which allows users to divide lists based on any information they collect as well as campaign response data, helping achieve higher response rates

-- Google Analytics Integration, Click-to-Conversion Tracking and an ROI Calculator to better measure campaign success

-- The Email Canvas and Media Library, which provides a WYSIWYG Editor and several pre-built layouts and 25 MB of free hosting for images respectively

-- Interactive Marketing Calendar (IMC), to break down the tasks to be accomplished prior to an email campaign launch date, keeping business owners on task and helps them capitalize on opportunities presented by holidays and other key dates

About VerticalResponse

VerticalResponse, Inc. ( is a leading provider of self-service email marketing and direct mail services empowering small businesses and non profit organizations to create, manage and analyze their own direct marketing campaigns. VerticalResponse's flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit

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