SOURCE: HEARTof.com

November 29, 2006 14:25 ET

Nonprofits Profit From Online Shopping at HEARTof.com's 670+ Stores

CHICAGO, IL -- (MARKET WIRE) -- November 29, 2006 --'Tis the season for frenzied shopping. 'Tis the season for heartfelt charity. Can the two be reconciled? Certainly, say the folks at www.HEARTof.com. At their online mall of over 670 stores -- everything from Amazon.com to Zappos.com -- each purchase earns a donation for the shopper's chosen charity.

"Why just shop," asks HEARTof.com CEO Frank Fitzgerald, "when you can shop and help your favorite cause?" Shoppers use HEARTof.com to raise money for a wide variety of organizations from nationwide ones, like the National Coalition for the Homeless, to regional and local ones, like schools, churches, animal shelters, sports teams, environmental organizations, peace groups, and so on.

Ms. Laurie Graham of Milton, Massachusetts has used online shopping to help the fight against ALS, or Lou Gehrig's disease. She found HEARTof.com on Yahoo's Directory of "virtual fundraising malls." "I checked out all of them," she says. "I chose HEARTof.com because it was free and easy to use, offered so many stores and deals, let me choose my own cause, and donated a bigger proportion of my purchase prices to my cause."

Donations at HEARTof.com vary by store. Download songs from Apple iTunes and HEARTof.com will donate 3.75% of what you spend. Buy refilled inkjet cartridges from Mr. Ink Man and HEARTof.com will donate 41.25%. HEARTof.com's website (www.HEARTof.com/donations.php) states that overall it donates an average of 8.2% of purchase prices and offers the "web's biggest donations." "Our exceptional generosity coupled with the ever-growing popularity of online shopping," remarks Frank Fitzgerald, "is grabbing the attention of fundraisers at nonprofits across the country."

HEARTof.com always offers special coupons and deals. This holiday season, HEARTof.com is donating an extra $6 for every new sign-up who shops twice by December 25. Stores in the HEARTof.com mall that currently are offering free shipping include Amazon, Apple Store, Barnes and Noble, Camera World , Mikasa, Office Depot, Office Max, Radio Shack, Sears.com, Sephora and many more. Stores currently offering special coupons and other savings include Body Shop, Catherine's, Drugstore.com, Fashion Bug, Lands' End, Orbitz, Paul Frederick, Sports Authority, and many more.

HEARTof.com began full operation in 2004, and strives to attract more and more shoppers in order to donate to more and more worthy causes. "Anyone can reconcile their need to shop and their desire to do good," says Frank Fitzgerald. "Just shop with your heart: www.HEARTof.com."

Contact Information

  • Press Contact:
    Frank Fitzgerald
    HEARTof.com
    (518) 209-0009
    Email Contact