November 29, 2006 14:25 ET

Nonprofits Profit From Online Shopping at's 670+ Stores

CHICAGO, IL -- (MARKET WIRE) -- November 29, 2006 --'Tis the season for frenzied shopping. 'Tis the season for heartfelt charity. Can the two be reconciled? Certainly, say the folks at At their online mall of over 670 stores -- everything from to -- each purchase earns a donation for the shopper's chosen charity.

"Why just shop," asks CEO Frank Fitzgerald, "when you can shop and help your favorite cause?" Shoppers use to raise money for a wide variety of organizations from nationwide ones, like the National Coalition for the Homeless, to regional and local ones, like schools, churches, animal shelters, sports teams, environmental organizations, peace groups, and so on.

Ms. Laurie Graham of Milton, Massachusetts has used online shopping to help the fight against ALS, or Lou Gehrig's disease. She found on Yahoo's Directory of "virtual fundraising malls." "I checked out all of them," she says. "I chose because it was free and easy to use, offered so many stores and deals, let me choose my own cause, and donated a bigger proportion of my purchase prices to my cause."

Donations at vary by store. Download songs from Apple iTunes and will donate 3.75% of what you spend. Buy refilled inkjet cartridges from Mr. Ink Man and will donate 41.25%.'s website ( states that overall it donates an average of 8.2% of purchase prices and offers the "web's biggest donations." "Our exceptional generosity coupled with the ever-growing popularity of online shopping," remarks Frank Fitzgerald, "is grabbing the attention of fundraisers at nonprofits across the country." always offers special coupons and deals. This holiday season, is donating an extra $6 for every new sign-up who shops twice by December 25. Stores in the mall that currently are offering free shipping include Amazon, Apple Store, Barnes and Noble, Camera World , Mikasa, Office Depot, Office Max, Radio Shack,, Sephora and many more. Stores currently offering special coupons and other savings include Body Shop, Catherine's,, Fashion Bug, Lands' End, Orbitz, Paul Frederick, Sports Authority, and many more. began full operation in 2004, and strives to attract more and more shoppers in order to donate to more and more worthy causes. "Anyone can reconcile their need to shop and their desire to do good," says Frank Fitzgerald. "Just shop with your heart:"

Contact Information

  • Press Contact:
    Frank Fitzgerald
    (518) 209-0009
    Email Contact