SOURCE: ICON Health & Fitness

December 29, 2008 14:29 ET

NordicTrack® Fitness and Jillian Michaels Team Up to Transform a Walk Into a Workout With Incline Training

Burn 5 Times More Calories on a NordicTrack Incline Trainer™ Just by Walking

LOGAN, UT--(Marketwire - December 29, 2008) - NordicTrack, the leading fitness brand, and Jillian Michaels, TV's toughest trainer from "The Biggest Loser," have teamed up to introduce the NordicTrack Incline Trainer, a revolutionary treadmill that inclines to 40% to allow 5 times the calorie burn, just by walking.

NordicTrack selected Jillian Michaels to introduce its new Incline Trainer because Michaels is already a strong believer in the power of incline training.

"People don't realize how many more calories they can burn by adding dramatic incline to a simple treadmill walk," said Jillian Michaels, who is known for getting significant weight loss results for her teams on "The Biggest Loser." "NordicTrack has made it convenient for everyone to do incline training in their home and transform a walk into a workout."

Michaels cited research from the American College of Sports Medicine, demonstrating the calorie burn advantages of incline training. In the research, subjects walked at 2 mph at two different incline levels, no incline and 40% incline. At 40% incline, those walkers burned 5 times the calories, even at the comfortable speed of 2 mph.

The NordicTrack Incline Trainer is unique in the home fitness market with a motorized incline that reaches 40%. The easy-to-use console allows consumers to "speed dial" the incline from 0 to 40% in 5% increments with NordicTrack's 1-Touch controls. Smaller incline adjustments are made with an up or down arrow key.

Michaels also said incline training -- notably at inclines at 18% and higher -- enables walkers to burn more fat calories in their workout, even more than running.

She noted recently published research by A.T. Still University that showed more than 6 fat calories per minute were used by research subjects walking at 2 mph and 16% incline. The fat burn from incline training was considerably more than the less than 2 calories per minute from fat used at 6 mph and 0% inclines.

The NordicTrack Incline Trainer has an introductory price of $1,599 and is available at www.nordictrack.com and Sears. The Incline Trainer is designed and manufactured in Logan, Utah at the NordicTrack headquarters and plant.

In addition to dramatic incline, this product also features iFit Workout Cards created to give consumers the Jillian Michaels personal training experience in their own homes.

Each workout on an iFit Workout Card has cues that automatically adjust the speed and incline of the Incline Trainer. Speakers integrated into the console project Jillian Michaels' voice, offering encouragement, motivation and more than a little "tough love" through every workout. Consumers will hear her say everything from "OK, now we're going to take your Incline Trainer to 25%... are you ready?" to "Keep walking, I said keep walking!"

Each iFit Workout Card, which retails for $29.99, has 24 workouts that become progressively more challenging each workout. Consumers can choose from 4 different workout genres: Lose Weight, Get Fit, Power Walk and Boot Camp.

"Partnering with both NordicTrack and iFit allows Jillian to bring her health and wellness message directly into the consumer's home," said Giancarlo Chersich, CEO of Empowered Media, LLC, a newly formed company handling the expansion of Jillian Michaels health and wellness brand.

About NordicTrack

NordicTrack, the leading fitness equipment brand, has been an innovator for more than 25 years. In the early years the name NordicTrack was synonymous with both brand and the cross-country skier product that launched the home fitness revolution. Today, the brand NordicTrack is associated with a complete line of fitness equipment for the home -- everything from the new Incline Trainer to a range of treadmills, ellipticals, stationary bikes, small exercise products such as hand weights and yoga mats. The NordicTrack brand has also been extended to a full line of performance fitness apparel for both men and women. NordicTrack products can be found at www.nordictrack.com, Sears and www.sears.com.

NordicTrack is a wholly owned brand of ICON Health & Fitness, the world's leading developer, designer and manufacturer of fitness equipment. Learn more at www.iconfitness.com.

About Jillian Michaels

Jillian Michaels' passion for fitness training originates from 13 years of martial-arts practice and 17 years of personal training. Best known as the strength trainer and life coach on NBC's hit series "The Biggest Loser," Jillian is a motivator to nearly 15 million viewers every week. But before she was a huge TV success, Jillian struggled with her own weight. She was determined to reach her goals -- and through dedication and hard work she did. Now, Jillian serves as a role model for others who want to better themselves and achieve their own personal fitness goals.

Jillian can be seen on TV shows in more than 35 countries. She is a best selling author. Jillian has her own DVD series, Nintendo Wii game and weekly radio show. For more information please visit www.jillianmichaels.com.

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