SOURCE: SMU Cox Executive Education

February 20, 2008 16:12 ET

Norman E. Brinker Institute, SMU Cox Executive Education to Co-Host Program to Enhance Skills of Hospitality, Restaurant Leaders

DALLAS, TX--(Marketwire - February 20, 2008) - The Norman E. Brinker Institute for Hospitality and Restaurant Management will host a program April 21-24 to enhance the business acumen, management skills and leadership potential of the next generation of hospitality and restaurant industry leaders. The 3 1/2-day program will be held at the James M. Collins Executive Education Center on the campus of Southern Methodist University.

"To stay competitive, companies need systems and process to identify top talent in the organization and reward them in such a fashion that keeps them actively engaged and passionate about their customers and employees," said Dr. Frank Lloyd, dean of SMU Cox Executive Education. "Through our Executive Education programs, the Norman E. Brinker Institute can address these issues and have a tremendous impact on individuals, teams and organizations."

Dr. Lloyd said the Norman E. Brinker Institute is the "go to resource for the industry when it comes to enhancing management skills in this increasingly competitive employment market." He said the April program is designed for general managers, hotel administrators, managing partners and area directors who have recently been promoted to positions with more responsibility as well as general managers and hotel managers who want to enhance or refresh their knowledge or skills.

"The restaurant and hospitality industry is the country's second largest employer, second only to the federal government," said Dr. Miguel A. Quinones, an endowed professor of management and organizations at SMU Cox. "As the war for talent escalates, it becomes more difficult to attract and retain top talent. This program will give industry leaders the tools they need to overcome these challenges."

Among the topics the sessions will cover are hospitality and restaurant industry trends; the best way to respond to consumer tastes and behaviors -- how to get them in the door and keep them coming back; techniques for differentiating and distinguishing a company in the marketplace; skills for managing a diverse workforce and customer group; ways to communicate effectively with employees and external stakeholders, including vendors and suppliers; the strong business acumen needed to operate at the multi-unit or corporate level; strategic human resource management tools to help identify, develop and retain talent; and ways to leverage leadership as a competitive advantage and to use performance coaching.

Registration and additional information is available at 214-768-3549 or

About SMU Cox Executive Education

SMU Cox Executive Education offers new, innovative and flexible programs -- both open and custom -- that provide a relevant and dynamic learning experience for professionals, managers, and executives. Executive Education programs are offered in Dallas and Plano, as well as in-house for corporate clients. Programs provide skills development in areas such as management, leadership, sales and marketing, and accounting and finance. By developing these skills, managers are able to make better decisions, resulting in positive business results.

About the Norman E. Brinker Institute

The Norman E. Brinker Institute for Hospitality and Restaurant Management offers programs in general management and leadership for individuals in hospitality and restaurant management. The institute's goal is to enhance the business acumen, management skills and leadership potential of the next generation of industry leaders.

Contact Information

  • Media contact:
    Pete Oppel
    Brooks & Associates Public Relations
    214-417-5792 (mobile)