Sonic Boom Inc.

Sonic Boom Inc.

November 07, 2013 07:00 ET

Norman Melamed Joins Sonic Boom as Managing Director

TORONTO, ONTARIO--(Marketwired - Nov. 7, 2013) - Sonic Boom Managing Partner, Sylvain Perron and Partner, Richard Zeidel, are delighted to announce the appointment of Norman Melamed as Managing Director of the firm, effective today. Based in Sonic Boom's Toronto location, Norman will oversee operations of both the Montreal and Toronto offices.

Norman comes to Sonic Boom with vast agency experience, including several leadership positions at BBDO, MacLaren McCann and Young & Rubicam. He joins the firm from his most recent role at Publicis, where he spent four years as SVP and Managing Partner. Norman has worked with numerous leading brands and companies, including Ford, Chrysler and FIAT, GM, Jaguar, Land Rover, WestJet, LoyaltyOne (Air Miles), Wyeth, AGF Mutual Funds, AT&T and Kraft.

"Richard and I believe that Norman will be a wonderful addition to Sonic Boom as we embark on an ambitious and exciting growth plan for 2014,"said Sylvain Perron. "Norman's extensive agency experience will definitely allow Sylvain and I to apply our focus where we best build value, which is in the growth of the firm," added Richard Zeidel.

"I am thrilled to be joining the incredibly talented team at Sonic Boom, and I look forward to implementing Sylvain and Richard's inspired vision and driving the business forward. Sonic Boom is assured to have a bright future and a legacy of industry leadership," concluded Norman Melamed.

About Sonic Boom

Located in Toronto and Montreal, Sonic Boom Creative Media is the digital subsidiary of NATIONAL Public Relations, Canada's largest communications consulting firm.

Since its inception in 1998, Sonic Boom has partnered with leading brands on a wide array of digital mandates. Bringing together experts from the creative, technology, and business strategy fields, Sonic Boom offers interactive, insightful, efficient, and innovative solutions to various clients across Canada and abroad. Recent work includes acting as the social media agency of record for Ford of Canada, as well as ongoing work supporting clients like Health Canada, Pfizer, GE, Hoffmann La Roche, Kohler, and Vaughan Mills. /


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