May 02, 2011 01:30 ET

North America, Asia/Pacific, and Western Europe to Account for 91% of Tablet Unit Shipments in 2015, Says In-Stat

SCOTTSDALE, AZ--(Marketwire - May 2, 2011) - The popularity and anticipated growth in the tablet market has set the portable consumer device world in a global tizzy, or so it would seem. New In-Stat ( research indicates that this tablet frenzy isn't quite as global as one would think, as only three regions, North America, Asia/Pacific, and Western Europe will be responsible for 91% of all tablet unit shipments in 2015.

"There is obviously strong potential for tablets, as there has been with other mobile electronic devices. One key difference, however, is that the commercial market also represents a potential revenue opportunity for tablet OEMs," says Stephanie Ethier, Senior Analyst. "Usage models and user requirements will differ in the commercial market, but as the overall tablet market becomes more defined, the opportunities for tablets within business markets will become more apparent."

Recent research findings include:

  • At over 129 billion units, portable media players (PMPs) represented the largest number of portable device units shipped in 2010.
  • The e-reader market will remain primarily a North American market, with 58% of e-reader units shipped into North America in 2015.
  • Personal navigation device (PND) shipments will peak in 2012 and then decline steadily over the remaining forecast period.
  • Handheld game console shipments will grow approximately 20% over the next year as a result of the Nintendo 3DS launch.

New In-Stat research, 2Q11 Portable and Computing Connected Device Database (#IN1104927ID) provides unit shipment forecasts by device and by region for a variety of portable consumer electronic (CE) devices popular today. This Excel-based report is part of a focused initiative to provide CE suppliers and manufacturers alike with a level of detail not typically seen in the market research industry.

  • Devices include: e-readers, handheld gaming consoles, digital radio receivers, edutainment toys, personal navigation devices, audio-only MP3 players, and personal media players. Recent additions to this quarterly deliverable are market breakouts for digital photo frames and tablets.
  • Regions include: North America, Latin America, Western Europe, Eastern Europe, Middle East/Africa, and Asia/Pacific.

About In-Stat
In-Stat's market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on In-Stat to support critical business, product and technology decisions.

Contact Information

  • Contact:

    Stephanie Ethier
    Senior Analyst
    Email: Email Contact
    Phone: (480) 483-4443

    Rick Vogelei
    Marketing Manager
    Email: Email Contact
    Phone: (480) 483-4476