SOURCE: Paciolan


September 17, 2010 13:30 ET

North Shore Music Theatre Leverages Paciolan's Ticketing Solution

Newly Re-Opened Theater Will Save Time and Streamline Operations With Paciolan's Online eVenue Solution

IRVINE, CA and BEVERLY, MA--(Marketwire - September 17, 2010) - Paciolan, a leading provider of ticketing, marketing and fundraising solutions in performing arts, announced today that North Shore Music Theatre ("NSMT") will leverage the company's ticketing solution to manage and sell tickets for their 2010 musical season. With 70 percent of the 2009 subscribers re-subscribed in 2010 and increased Internet sales of 10 percent, eVenue allows NSMT to streamline operations by selling more tickets online. The solution will also make it easier for patrons to purchase their tickets by alleviating the need to wait in line at the box office.

"Paciolan offered the ideal option to quickly organize our business and get our highly anticipated 2010 season off the ground," said Suzanne Kendall, director of patron services. "With a smaller staff, the ability to do online sales is a huge benefit that helps automate our ticketing process -- a benefit to both patrons and our box office."

In the fall, NSMT will also be implementing season ticket renewals, as well as handling new subscriptions online, single ticket purchases and offering a special designer ticket series. 

NSMT, which was established in 1955, has become one of New England's most popular theaters with approximately 250,000 patrons annually. The theater's upcoming 2010 performances for the season will feature classic, contemporary and much-loved Broadway favorites, including "Dirty Rotten Scoundrels," "A Chorus Line," and "A Christmas Carol."

"It's wonderful to continue working with North Shore Music Theatre and to enable them to sell tickets for their exciting 2010 season," said Dave Butler, chief executive officer of Paciolan. "Our industry-leading ticketing, marketing and fundraising solutions are a great asset to performing arts venues and allow owners and managers to focus on creating an exceptional entertainment experience for their patrons."

About North Shore Music Theatre
Since 1955, NSMT has become one of the most attended theaters in New England, with approximately 250,000 patrons annually. With a national and regional reputation for artistic achievement, NSMT has received numerous industry awards including Elliot Norton Awards, IRNE Awards, the Rosetta Le Noire Award from Actors' Equity, and the Moss Hart Award. NSMT produced the World Premiere of Memphis in 2003; the show went on to win four 2010 Tony Awards including Best Musical. Under the new ownership of Bill Hanney in 2010, NSMT continues to annually produce a musical subscription series and an annual production of A Christmas Carol along with celebrity concerts and children's programming.

About Paciolan
Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations that sell over 100 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor. 

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