Punch Communications

Punch Communications

March 21, 2011 10:30 ET

Northcliffe Media-Short Term Pain for Long Term Gain

LONDON, UNITED KINGDOM--(Marketwire - March 21, 2011) - Today's Media Guardian reports that Northcliffe Media boss, Steve Auckland is set to introduce a 'radical' review of the company's portfolio of publications in an effort to recover lost earnings; a wise move according to Integrated PR and SEO agency, Punch Communications.

"It is likely that in the short term the reforms by Auckland will be painful, with jobs being cut and publications being merged, but in the long term it seems the most sensible and viable option to safeguard the publications in the portfolio," explains Georgina Dunkley, account director at the PR Agency.

Georgina continued: "The way we consume media has dramatically changed over the past five years with many of us opting to read news online or via a smartphone now instead of subscribing to a hard copy publication or popping to the shop to pick up a paper. So, I fully endorse Auckland's decision to make the publishing of news more flexible depending upon demand; it would be a travesty if these publications just continued to decline and eventually died a death because of old fashioned traditions of publishing on a regular day and keeping a print publication in circulation when there is little demand."

With this current news in mind, it is more essential than ever before that companies and PR agencies ensure that any press activity they undertake is tailored for online consumption – not just print. This means in addition to liaising with the online editors and ensuring all copy images and assets are emailable, that bloggers are also reached and properly communicated with, not spammed. Twitter is also a key way of quickly and effectively targeting a journalist and learning what news is of interest to them and what timescales they are working to.

Punch Communications specialises in traditional and Online PR, SEO and social media. For further information, visit www.punchcomms.com or telephone 01858 411 600.

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