Northern Lights Direct

Northern Lights Direct

December 09, 2010 15:05 ET

Northern Lights Direct Adds Senior Media Director

TORONTO, ONTARIO--(Marketwire - Dec. 9, 2010) - Northern Lights Direct is pleased to announce the hiring of Mary Law as Senior Media Director, Canada.

Law is a seasoned direct response marketing professional with over 15 years of experience in the DRTV industry and one of the premier DRTV media directors in Canada. Passionate about DR concepts, processes and channels, she is a strategic thinker with an ability to produce efficient media results that improve ROI.

Working out of the Toronto office, Law will oversee all aspects of Canadian DRTV media planning, buying and reporting at Northern Lights Direct.

The addition of Law is part of the agency's plans to expand the Canadian DRTV media team.

"After their recent rebranding and move to a bigger space in Toronto to accommodate their growth, it's an exciting time to be joining Northern Lights. I'm looking forward to helping them grow their DRTV media client base," says Law.

"Mary has a proven track record for providing successful DRTV media strategies to her clients," says Pippa Nutt, Director, Online & Canadian Media for Northern Lights. "She is just what we were looking for: a strong industry executive to provide comprehensive and sophisticated DRTV media management services as we continue to grow our business."

Northern Lights Direct is a leading brand direct response agency with offices in Chicago and Toronto. Our services include Strategic Planning, Media Management, and Creative and Production services for Direct Response Television (DRTV) and Direct Response Online. Clients include: Sports Illustrated, John Hancock, Children International, UniRush, TD Bank Financial Group, DIRECTV, Scholastic, HomEquity Bank, SickKids Foundation, and Yves Rocher. For more information, visit

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