SOURCE: Northern Lights Direct

Northern Lights Direct

May 19, 2016 08:00 ET

Northern Lights Direct: Speakaboos Turns Kids' Screen Time Into Reading Time With DRTV

CHICAGO, IL--(Marketwired - May 19, 2016) - Speakaboos, the educational technology company that promotes learning through interactive media for children, is bringing its multi-platform reading app for kids, ages 2 to 6, to television with the nationwide launch of its first-ever direct response (DRTV) commercial.

Developed by Northern Lights Direct, the 60-second spot, titled "Screen Time", is currently on air across America. The brand-based direct response agency is also handling the media buy.

"We're excited to introduce Speakaboos to a broad audience of parents and kids, enabling them to connect over a shared joy and passion for reading," says Patrick Pellicano, Vice President, Marketing, Speakaboos. "As champions of childhood literacy, our goal is to inspire a new generation of young readers to turn screen time into reading time, and direct response is a perfect channel to drive home this message."

Robert Ian French, President of Northern Lights Direct, says, "We're extremely proud to launch this DRTV campaign with the bright minds at Speakaboos. Every parent wants their kid's screen time to be valuable. This commercial shows how Speakaboos' highly interactive, engaging educational features can turn kids' screen time into reading time, and ignite their love of reading."

Click here to watch the Speakaboos commercial: http://bit.ly/1TZDt1N

About Speakaboos

Speakaboos is an award-winning reading app for early childhood literacy. Our mission is to provide highly engaging and educational interactive stories that motivate every child to read. Speakaboos features a catalog of over 200 interactive stories with rich illustrations, animated characters and story-driven touch-screen interactions that bring favorite stories to life and keep children engaged through active learning. Designed to motivate children to read anytime, anywhere, Speakaboos can be enjoyed on computers, tablets or mobile devices at home, on the go and in schools. Speakaboos is distributed to thousands of children in homes, schools and libraries globally in strategic partnership with the world's largest education, media and technology companies.

For more information visit: corporate.speakaboos.com and keep up with the latest Speakaboos news on the Speakaboos blog at blog.speakaboos.com.

About Northern Lights Direct

Northern Lights Direct provides brand-based direct response television (DRTV) and digital advertising services for corporate and nonprofit organizations in the U.S. and Canada. With offices in Chicago and Toronto, Northern Lights Direct seamlessly helps clients advertise in the American and Canadian markets and is fully turnkey, providing direct response (DR) campaign strategy, media, search, analytics, creative and production services. The Art & Science of the Sell.

For more information, please visit: https://northernlightsdirect.com.

Related links:

https://northernlightsdirect.com/pr/speakaboos/
http://blog.speakaboos.com/2016/05/09/2355screen-time/

Image Available: http://www.marketwire.com/library/MwGo/2016/5/18/11G099013/Images/Speakaboos_Still_5-09749e84349b82eaa48f5bc356f5a5f5.jpg

Contact Information