SOURCE: NorthPoint Solutions

December 18, 2008 11:34 ET

NorthPoint Solutions Partners With Women's Health Magazine to Develop Online Platform Powered by Open Source Technology

New Web Platform Increases Site Traffic, Community Registration and Ad Sales

NEW YORK, NY--(Marketwire - December 18, 2008) - NorthPoint Solutions ("NorthPoint"), a leading business and technology consulting firm specializing in the delivery of business applications and solutions that help clients achieve bottom line results, has partnered with Women's Health magazine ( to deliver a successful online platform powered by open source technology. Women's Health is published by Rodale, Inc.

NorthPoint was retained by Women's Health to help launch a redesign of their site while creating a web platform to support future growth and initiatives. The primary goals of the project were to increase content visibility and user interaction and involvement through community tools while increasing site traffic and user metrics to generate more advertising revenue, while fitting into Rodale's overall content architecture. These objectives led to the selection of Drupal, a leading open source content and community management framework, for the new site.

The easy to use, feature-rich platform that NorthPoint developed and delivered engages consumers and personalizes their experience. Since its launch, Women's Health has increased site traffic and community registration leading to increased ad sales. Traffic has increased over 200% year over year over the old site (November 08 versus November 07). Additionally, NorthPoint's team has helped scale the Drupal framework to handle over 2,000,000 unique requests an hour.

"NorthPoint has been a great partner and done a lot to help us achieve our online objectives," according to Ken Citron, Chief Technology Officer at Rodale.

To request more information about NorthPoint Solutions or to speak with Jeffrey Penner, NorthPoint's VP of Business Development, or Richard Cooley, NorthPoint's Content Solutions Practice Manager, directly, please contact Cristina Bacon at 973-732-3521 or

About NorthPoint Solutions

NorthPoint Solutions is a leading technology consulting firm specializing in the delivery of business applications and solutions that help their clients achieve bottom line results. The firm operates two Practices, Financial and New Media/Content Solutions, which utilize a pragmatic approach to deliver high value solutions unique to each industry and client. NorthPoint's New Media/Content Solutions practice is focused on delivering enterprise scale content community and document management solutions.

About Women's Health

Launched in October 2005 and published 10 times a year by Rodale Inc., Women's Health is a fresh, smart and inspiring magazine for today's active young women. The magazine and web site,, speak to every aspect of a women's life including health, fitness, nutrition, emotional well-being, sex and relationships, beauty and style. In May, the publication announced plans to increase its rate base from 1.1 million to 1.35 million -- a 23% increase -- marking the fifth increase since its inception (effective with the January/February 2009 issue). Women's Health was recently ranked No. 2 on Advertising Age's A-List and No. 1 on Adweek's annual Hot List of magazines with less than $50 million in PIB revenue. Both lists recognizes ten magazines for outstanding performance in circulation, advertising, and overall buzz within the industry.

Contact Information

  • Contact:
    Cristina Bacon
    JC Public Relations, Inc.
    (973) 732-3521
    Email Contact