SOURCE: Usablenet


May 01, 2013 09:00 ET

Norwegian Cruise Line Launches New Mobile App for iPhone Powered by Usablenet

Norwegian Furthers Its Commitment to Digital Innovation With New Mobile App

NEW YORK, NY--(Marketwired - May 1, 2013) - Leading mobile and multi-channel technology provider Usablenet today announced the launch of the "Cruise Norwegian" app for iPhone, a new mobile app for Norwegian Cruise Line that offers customers the opportunity to explore and plan their dream vacation, directly from their mobile phones. This engaging iPhone app enables users to connect with the brand through a easy-to-maneuver interface, visually rich graphics, and unique mobile promotions and campaigns that work to boost brand loyalty and the overall customer experience.

Available for free download in the Apple iTunes Store, the "Cruise Norwegian" app allows users to seamlessly engage the Norwegian brand by interacting with a robust amount of content and information within the app, such as:

  • Search Cruise Itineraries: Details on pricing, port list, and available cruises.
  • Destination information: Provides destinations and port highlights allowing a special connection to each of the 12 destinations Norwegian Cruise Line sails to.
  • Deck plans: Detailed ship content including category descriptions, stateroom images & schematics, and deck plans that are now easier than ever to use. Plus highlighting the available entertainment, restaurants and activities on each ship.
  • Virtual Tours: 360-degree virtual tour of ships and public areas, and videos of select destinations and ships.
  • Cruise Countdown Clock: Countdown clock to get travelers excited for their voyage.
  • Mobile offers: Promotions and campaigns available in real-time through mobile site, offering customers special deals and discounts.

"Norwegian Cruise Line has created a compelling mobile experience that gives users an easy way to engage and share their travel experiences with friends and family around the world," said Carin van Vuuren, CMO of Usablenet. "We are pleased to partner with a company like Norwegian that understands the benefit of deploying a holistic mobile strategy that provides customers with a personalized, seamless and engaging mobile experience."

About Usablenet
Usablenet is a global technology leader for mobile and omnichannel customer engagement. Usablenet's powerful platform enables leading companies in all sectors to create compelling experiences for their customers across multiple channels, including mobile, tablet, social, and in-store kiosks. Usablenet has created innovative m-commerce sites and dynamic omnichannel experiences for a broad range of industry leaders including Hilton, Hyatt, Best Western, American Airlines, US Airways, JetBlue, and Expedia. For more information, visit us online at or on Twitter @Usablenet.

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