March 10, 2009 11:07 ET

Not Getting Enough Sleep? Wake Up to the Facts - Your Bed Could Be to Blame

Canadian Entrepreneur Builds Business on Healthy Sleep

MONTREAL, QUEBEC--(Marketwire - March 10, 2009) -

Editors note: A photo is included with this press release on Marketwire's website.

Sleep is on the minds of Canadians as we "spring forward" and lose an hour of sleep. In the midst of all the manufacturing layoffs and lost sleep, sits Natura World who is bucking the trend by making sleep healthy as well as profitable. It has expanded 5 times since opening 15 years ago, with its latest move to a 141,000 sq. ft warehouse/factory/office/showroom facility that tripled its previous floor space. This Cambridge, Ontario manufacturer, with more than 100 employees and permanent showrooms in New York, High Point and Las Vegas, has quickly moved to the forefront of the bedding/mattress industry. The reason is simply wool - this misunderstood yet miracle fiber naturally helps regulate body temperature keeping you comfortable and dry while you sleep. Natura started out with organic wool-filled bedding, mattresses and pillows, long before the recent organic and chemical-free trend surfaced. The expansion of its line of natural bedding and mattresses as well as its chemical free organic collection has been fundamental to its success.

A recent survey notes that stress (57%) and uncomfortable bed or room temperature (51%) account for the majority of common sleep disturbances. One of the keys to Natura's success is its soft wool; a natural, breathable fiber and studies have shown that people who sleep on wool bedding have lower resting heart-rates, less sleep disturbances and longer periods of beneficial REM sleep.(1) "Our wool-filled mattress topper and duvet create a sleep cocoon that keeps your bedding at the perfect temperature for both partners," says Ralph Rossdeutscher, president of Natura World, the largest producer of wool-filled bedding and mattresses in North America. "Wool has another natural benefit - it stores up to 30% of its weight in moisture (which is released into the environment later), so it eliminates the dark, damp environment allergens love and keeps your bedding allergen free," he added. To learn more, visit

(1) Australian Study: The Medical Journal of Australia, Short Paper - "Effect of a fleecy woollen underlay on sleep", by Peter R. Dickson.

Source: The Wool Bureau, Inc., and The International Wool Secretariat

Contact Information

  • Schrenk Communications
    Michele Pekovich
    1-866-624-4460 or 514-931-1526
    Schrenk Communications
    Diane Schrenk
    1-866-624-4460 or 514-931-1526