October 03, 2012 05:08 ET

Not Just Cartoons for Kids; Animation Industry Reaching All Ages

ROCKVILLE, MD--(Marketwire - Oct 3, 2012) - has announced the addition of the new report "Global Animation Industry: Strategies Trends & Opportunities," to their collection of Technology market reports. For more information, visit

The rapid advancement of technology has made computer animation available to the masses and the animation industry is one of the fastest growing industries. The demand for animated entertainment has expanded with the increase in broadcasting hours by cable and satellite TV along with the growing popularity of the Internet. In the past, animation series were aimed at children aged nine and below. In recent years however, TV stations have been producing animation series for teenagers, adults and the whole family. Animation series like The Simpsons and King of the Hill have been successfully aired on primetime TV. The major markets include the United States, Canada, Japan, France, Britain and Germany. Licensing operations for T-shirts, caps and other items have also been a major source of revenue for animation companies. In Japan, several successful computer games have crossed over and have become animated series like Pokemon, Monster Farm, Power Stone and Detective Conan. More broadly speaking, animation is increasingly used in video games, and movies are also increasingly reliant on animation and computer graphic special effects.

Another key trend we are witnessing is the outsourcing of animation content to Asia. This market is increasingly being tapped by North American film and television program producers. The major factor behind this shift of computer animation production to the Asia/Pacific region continues to be the availability of low cost, powerful computer animation platforms and much lower labour rates in the Asian and Pacific Rim countries compared to North America and Europe. The bulk of the outsourcing happens for 2D animation content with some amount of 3D content.

For more information, visit

About Digital Vector

Digital Vector is a research and consultancy firm offering services to leading clients across the world which includes executives, researchers, analysts and consultants. Digital Vector is headed by a team of PhDs from premier business schools. The analyst team of researchers and consultants has expertise in areas such as Information Technology, Telecommunications, Life Sciences, Animation, Transportation and Media etc. Digital Vector publishes research reports that help the clients formulate and implement strategies by offering expert analysis and forecasts. Digital Vector provides key insights into the entire value chain including market sizing, forecasting, segmentation, competitive benchmarking, industry and market analysis, product analysis, trends analysis, company profiles, supplier analysis, distributor analysis and product launch strategies. 

About is the leading provider of global market intelligence products and services. With research reports from more than 720 top consulting and advisory firms, offers instant online access to the world's most extensive database of expert insights on global industries, companies, products, and trends. Moreover,'s Research Specialists have in-depth knowledge of the publishers and the various types of reports in their respective industries and are ready to provide research assistance. For more information, call Cindy Frei at 240.747.3014 or visit

Contact Information

  • Contact:
    Cindy Frei
    Email Contact