SOURCE: Mary Kay Cosmetics Ltd

February 06, 2014 11:30 ET

Not Pink, Not Cadillac; Mary Kay Surprises With Black BMW

NEW ORLEANS, LA--(Marketwired - February 06, 2014) -  More than ten thousand women went from speechless to on their feet roaring with cheers of approval as Mary Kay unveiled the new BMW 320i as an addition to its beauty fleet. The announcement is one of the biggest and loudest in Mary Kay's 50-year history and took Independent Beauty Consultants by surprise at the Company's annual Leadership Conference held in New Orleans.

The sleek BMW 320i joins the iconic Mary Kay pink Cadillac, the pink Ford Edge, and the fleet of Mary Kay Career Car options available to top-performing, qualifying Mary Kay Independent Sales Directors. The career cars continue to serve as a symbol of status and achievement within the Mary Kay independent sales force.

"When you think of BMW you think of sophistication, luxury, safety and class but overall, you think of performance," said Sara Friedman, Vice President of U.S. Marketing for Mary Kay Inc. "These traits align beautifully with Mary Kay. By adding the BMW 320i to the Mary Kay Career Car program, we are providing a new kind of elegance and style to the top-performing Independent Beauty Consultants, while inspiring them to achieve new goals in their Mary Kay businesses."

Independent Senior Sales Director Harpreet Dhaliwal of Delta, BC, was the first Canadian independent sales force member to be awarded the BMW 320i at Leadership Conference -- and it came as a surprise because she had originally selected a different vehicle before heading off to New Orleans.

"I was shocked when they announced it to me at the conference," says Dhaliwal. "I was looking for a change, but I had no idea about the BMW 320i. When I called home to my family, they all told me to go for it! It felt like I was earning the use of my first career car all over again."

"There is a renewed excitement amongst my team members. We're re-charged and more motivated than ever. I also think the BMW 320i will appeal to the new generation of Independent Beauty Consultants joining the business -- the Gen Ys," adds Dhaliwal.

Dhaliwal picked up her BMW at the dealership in Langley, BC, where the staff held a celebration that included none other than pink roses, balloons, and the official unveiling of the car.

Since 1969, the pink Cadillac has been the highest symbol of success within the independent sales force and will continue to be so for the foreseeable future. The BMW 320i joins the pink Ford Edge, which was launched at Mary Kay's annual Seminar conference in 2011. Prized by drivers around the world, the BMW 320i has received numerous accolades.

Leadership Conference celebrates the success of the company's independent sales force during two back-to-back conferences and recognizes them for their achievements, while also providing education, inspiration and motivation for the year ahead. Mary Kay holds its Leadership Conference every year in a different U.S. city. This year, Mary Kay celebrated its 40th Leadership Conference at the New Orleans Ernest N. Morial Convention Center from January 12-18, providing an economic impact of $12.2 million to the city. #MKLeadership

About Mary Kay

Irresistible products. Positive community impact. Rewarding opportunity. For 50 years (35 years in Canada), Mary Kay has offered it all. With 3 million Mary Kay Independent Beauty Consultants and $3 billion in global annual wholesale sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. To learn more or to locate a Mary Kay Independent Beauty Consultant in your area, please visit marykay.ca.

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