SOURCE: Not Your Average Joe's


June 07, 2013 07:00 ET

Not Your Average Joe's Restaurant Debuts Out-of-the-Ordinary Dining Experience in Potomac Town Center

MIDDLEBORO, MA--(Marketwired - June 07, 2013) -  The wait is over for Northern Virginia diners hungry for innovative, chef-created food at affordable prices close to home, according to Steve Silverstein, Founder and President of Not Your Average Joe's. Earlier today he noted with pride that the restaurant has already served hundreds of satisfied and enthusiastic new neighbors just since its June 3 opening in Woodbridge's Potomac Town Center.

"As you might guess from our name, Not Your Average Joe's was created for people who don't like to settle for average," said Silverstein. "That applies here just as it did in Dartmouth, MA, where I opened the first Not Your Average Joe's. The Woodbridge area is very ready for a neighborhood place with a creative globally inspired menu, a chef in the kitchen, made-from-scratch cooking and bend-over-backwards service -- a place where the food is worth dressing up for but you're welcome to come as you are."

The restaurant is known for catering to guests' preferences. Since each dish is made to order and most originate in-house, the Not Your Average Joe's kitchen is very receptive to custom requests. Although many of the ingredients are locally sourced, the menu incorporates culinary traditions from around the world. The selection of beers on tap and the award-winning wine list are also international in scope.

Eric Tranfaglia, a six-year veteran of the Not Your Average Joe's culinary team, serves as Executive Chef. Tranfaglia is a 2001 graduate of Newbury College where he studied culinary arts. Originally from the Boston area, he's already getting to know Prince William County's people, food traditions and nearby farmers' markets.

Erik Larson, whose top notch management skills have helped Not Your Average Joe's open two other restaurants in the metro DC area, is the restaurant's General Manager. Larson is well known for his "yes is the answer; now what's the question?" approach to serving guests.

Concluded Silverstein, "Northern Virginia has its share of restaurants with me-too menus, but there's nothing around here like Not Your Average Joe's. No one else offers dishes like our short rib stroganoff, mustard-crusted chicken, smokehouse jambalaya, California bacon blue pizza -- the list goes on and on -- not to mention our chef's innovative monthly specials. We think Woodbridge is going to be very glad to meet us," he adds. "And vice versa."

Founded in 1994, Not Your Average Joe's currently satisfies hungry people with creative casual cuisine in more than a dozen locations in the Boston area, Gaithersburg, Maryland, and Leesburg, Virginia. In Woodbridge, the restaurant is located at 15101 Potomac Town Place. For more information about Not Your Average Joe's, visit, hover over the "Locations" tab, and click on "Woodbridge."

Contact Information

    Fritz Schneider
    Jackie Clark