SOURCE: Packaged Facts

June 10, 2008 15:25 ET

Not Your Mother's Make-Up: Innovative Trends in U.S. Cosmeceuticals Bring in Top Dollar

NEW YORK, NY--(Marketwire - June 10, 2008) - Everyone wants to appear younger and age well, but how much would you pay? Beneficial beauty products exploded in the retail sector during the first years of this century to reach $16 billion in 2007. Packaged Facts forecasts in a fully updated report, The U.S. Cosmeceuticals Market, 6th Edition, that the market will reach $21 billion by 2012. Skincare, the largest cosmeceutical category, was valued at $8.9 billion alone in 2007. Intrigued? Well chew on this: All of the cosmeceutical categories evaluated in the report (skincare, haircare, and color cosmetics) rang in annual advances ranging from 4% to 7% during the 2003-2007 time period, with an overall gain of 25% -- incredible progress for such a large consumer-product dollar base.

There are no wrinkles in this market, only a push for even more success. This should not be difficult to attain considering consumer attitudes toward the products. Marketers' efforts to educate consumers paid off big time in the skincare segment especially. Packaged Facts finds s that "well-groomed" websites, TV infomercials and shopping networks have boomed in sales and become respectable, knowledgeable sources. Future trends will encourage marketers to expand premium brands and incorporate more natural and organic-based products on prime shelf real estate.

Target marketing to Baby Boomers is an obvious venture for the cosmeceutical industry, as these consumers are beneficiaries of anti-aging hair and skincare products. But a new trend has retailers advocating panache to the younger X and Y generations, and even babies. With help from Yoga Moms, babies are consuming more cosmeceuticals than ever, including $35 infant skin moisturizer.

"The assortment of cosmeceutical products is constantly broadening," comments Cathy Minkler, Editor of Packaged Facts. "To cash in on consumer demand, marketers are creating extensions of existing brands, repositioning brands, or introducing new brands entirely. Sephora boutiques have opened in JCPenney stores and L'Oreal's La Roche-Posay and Vichy brands have been sold at CVS, for example."

Packaged Facts' thoroughly updated report, The U.S. Cosmeceuticals Market, will inspire even the savviest health & beauty care executive to think outside the box. Sales patterns, Simmons demographic data, and societal context are all plumbed in-depth, as are the competitive stances of Guthy-Renker (Proactiv), Johnson & Johnson (Neutrogena), L'Oreal (La Roche-Posay), and Procter & Gamble (Olay, SK-II). For further information visit: http://www.packagedfacts.com/Cosmeceutical-Anti-Aging-1658180/

Packaged Facts publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, demographics, pet, and financial products. Packaged Facts also offers a full range of custom research services. For more information visit www.packagedfacts.com.

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