SOURCE: Notch Novelty Corporation

February 10, 2006 08:00 ET

Notch Novelty Announces Canadian Business Growing Rapidly

REDLANDS, CA -- (MARKET WIRE) -- February 10, 2006 -- Notch Novelty Corporation (OTC: NHNV) announced today significant increases in orders coming from Canadian distributors. Notch's primary distributor in the market announced better than expected sales coming from all markets. This sudden rise in business has generated Canadian purchase orders that were 30% higher than previously projected for the 2006 Spring season.

"Canada has always been an important market for Notch, as many products are priced competitively for the Canadian dollar store industry. Now, with the Canadian dollar strong, the ability for distributors and retailers to purchase even more products designed for the American dollar price point has increased," remarks Brett Weiss, CEO of Notch Novelty Corporation. "Most importantly, our strategic relationship with Calgary-based Northeast Wholesale grows stronger as Northeast's penetration into their markets expands impressively. We are looking forward to continue to jointly develop new products with Northeast for distribution in both Canada and the United States."

About Notch Novelty Corporation (OTC: NHNV)

Notch Novelty Corporation manufactures and distributes unique sign products and novelty items to the Extreme Value industry in the United States and Canada. Notch leads this industry in sign products for resale and also develops novelty items for sale to major distributors and retailers offering goods at the $1 price point. Products are manufactured at contracted factories throughout Mainland China at the lowest possible cost and most efficient turnaround times possible. Notch items continue to benefit and grow with Disney licensed artwork through cooperative arrangements with National Design of San Diego. You can see Notch items on-line at www.notchnovelty.com or by visiting high-value retailers in your neighborhood.

Please visit the company website at www.notchnovelty.com for more information.

Safe Harbor Statement

Except historical matter contained herein, matters discussed in this news release are forward-looking statements and are made pursuant to the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect assumptions and involve risk and uncertainties, which may affect the Company's business and prospects and cause actual results to differ materially from these forward-looking statements.

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