SOURCE: Notch Novelty Corporation

February 06, 2007 09:01 ET

Notch Novelty Announces Product Line Extensions

REDLANDS, CA -- (MARKET WIRE) -- February 6, 2007 -- Notch Novelty Corporation (PINKSHEETS: NHNV), a manufacturer and distributor of high-value unique sign products and novelty items announced product line expansions that nearly double the company's 2006 product line.

"Notch is moving rapidly into the children's Art & Craft sector with great new products like DIY Sun Catchers, Colored Sand Art and other great items that kids love and parents can afford." States Brett Weiss, CEO of Notch Novelty. "These great products are available in multiple display formats for our retailers, so we can fit into any store plan."

"We will become the most significant manufacturer of children's Arts & Craft in the Dollar Store and Extreme Value Sector. And, we are well on our way!"

About Notch Novelty Corporation

Notch Novelty Corporation manufactures and distributes unique sign products and novelty items to the Extreme Value industry in the United States and Canada. Notch leads this industry in sign products for resale and also develops novelty items for sale to major distributors and retailers offering goods at the $1 price point. Products are manufactured at contracted factories throughout Mainland China at the lowest possible cost and most efficient turnaround times possible. Notch revenue continues to grow through a cooperative agreement with Disney licensee National Design LLC of San Diego. Notch Novelty developed and distributes an exclusive line of Disney Fuzzy artboards, Write-On Magnetic Dry Erase boards, Novelty Pens & Pencils and more in the top selling brands: Mickey Mouse, Winnie the Pooh, Princess, Tinkerbell, and now the successful Disney / Pixar movie, "Cars." You can see Notch items on-line at or by visiting high-value retailers in your neighborhood.

Please visit the company website at: for more information.

Safe Harbor Statement Except historical matter contained herein, matters discussed in this news release are forward-looking statements and are made pursuant to the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect assumptions and involve risk and uncertainties, which may affect the Company's business and prospects and cause actual results to differ materially from these forward-looking statements.

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