SOURCE: Notch Novelty Corporation

July 12, 2007 10:11 ET

Notch Novelty Expands Chinese Operations

SHANGHAI, CHINA--(Marketwire - July 12, 2007) - Notch Novelty Corporation (PINKSHEETS: NHNV), a manufacturer and distributor of high-value unique sign products and novelty items announced plans for staff expansion in China.

"Customers have been flocking to our Shanghai office since our grand opening in April," states Brett Weiss, CEO of Notch Novelty Corporation. "The new location is only a small part of the story. The source of this success is our drive to attract domestic and international direct import business. These orders and customers are critical for our long-term growth as they bring in substantial revenue with limited overhead attached."

"We have spent the week assessing our product offerings, putting the final touches on our newest items and meeting with customers from all over the world. Next week, we have a formal presentation with one of the largest retailers in the world during their July buying trip. Everybody, especially the design team, is ready to start working with the big guys!" comments Mr. Weiss from his Shanghai office. "I am so proud to be supported by one of the most talented groups of people assembled in our industry. Together, they have years and years of experience and one of the most impressive 'can-do' attitudes in the entire country."

Notch annual revenue has more than doubled for the last two years. Custom manufacturing and licensed goods represented the majority of this growth and is expected to fuel Notch expansion through 2009.

About Notch Novelty Corporation

Notch Novelty Corporation manufactures and distributes unique sign products and novelty items to the Extreme Value industry in the United States and Canada. Notch leads this industry in sign products for resale and also develops novelty items for sale to major distributors and retailers offering goods at the $1 price point. Products are manufactured at contracted factories throughout Mainland China at the lowest possible cost and most efficient turnaround times possible. Notch revenue continues to grow through a cooperative agreement with Disney licensee National Design LLC of San Diego. Notch Novelty developed and distributes an exclusive line of Disney Fuzzy artboards, Write-On Magnetic Dry Erase boards, Novelty Pens & Pencils and more in the top selling brands: Mickey Mouse, Winnie the Pooh, Princess, Tinkerbell, and now the successful Disney / Pixar movie, "Cars." You can see Notch items on-line at www.notchnovelty.com or by visiting high-value retailers in your neighborhood.

Please visit the company website at: http://www.notchnovelty.com for more information.

Safe Harbor Statement Except historical matter contained herein, matters discussed in this news release are forward-looking statements and are made pursuant to the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect assumptions and involve risk and uncertainties, which may affect the Company's business and prospects and cause actual results to differ materially from these forward-looking statements.

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