SOURCE: Notch Novelty Corporation

January 30, 2007 08:01 ET

Notch Novelty Grows Annual Revenue 229%, Exceeds Projections

REDLANDS, CA -- (MARKET WIRE) -- January 30, 2007 -- Notch Novelty Corporation (PINKSHEETS: NHNV), a manufacturer and distributor of high-value unique sign products and novelty items, announced today that they have exceeded their 2006 goal of doubling revenue for the fiscal year. Revenues increased to over $2,400,000 in 2006, as compared to just over $1,000,000 in 2005.

"The path to success is simple: A good plan executed well on the forefront of a breakaway year in 2007. Although we cannot guarantee another 229% increase for 2007, we are projecting sales in excess of $4,000,000 for this coming fiscal year," remarks Brett Weiss, CEO of Notch Novelty. "With our product line rapidly maturing and enthusiastic feedback coming in from retailers in all sectors, we are confident that our new marketing program targeting the largest retailers in North America will succeed. Look for more press releases coming soon to announce new customers worldwide."

"We are aware that our shareholders have been concerned as the public information forthcoming from the company has been light over the last six months. We felt this was a necessary move to protect all shareholders from parties hostile to their best interests. Notch is 100% committed to a steady increase in share value and we think now is the time the loyal folks who stuck with us will be rewarded."

About Notch Novelty Corporation

Notch Novelty Corporation manufactures and distributes unique sign products and novelty items to the Extreme Value industry in the United States and Canada. Notch leads this industry in sign products for resale and also develops novelty items for sale to major distributors and retailers offering goods at the $1 price point. Products are manufactured at contracted factories throughout Mainland China at the lowest possible cost and most efficient turnaround times possible. Notch revenue continues to grow through a cooperative agreement with Disney licensee National Design LLC of San Diego. Notch Novelty developed and distributes an exclusive line of Disney Fuzzy artboards, Write-On Magnetic Dry Erase boards, Novelty Pens & Pencils and more in the top selling brands: Mickey Mouse, Winnie the Pooh, Princess, Tinkerbell, and now the much-anticipated Disney/Pixar movie, "Cars." You can see Notch items on-line at or by visiting high-value retailers in your neighborhood.

Please visit the company website at: for more information.

Safe Harbor Statement: Except historical matter contained herein, matters discussed in this news release are forward-looking statements and are made pursuant to the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect assumptions and involve risk and uncertainties, which may affect the Company's business and prospects and cause actual results to differ materially from these forward-looking statements.

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