SOURCE: Notch Novelty Corporation

July 11, 2007 09:01 ET

Notch Novelty Has Great Success at Licensing 2007 International

NEW YORK, NY--(Marketwire - July 11, 2007) - Notch Novelty Corporation (PINKSHEETS: NHNV), a manufacturer and distributor of high-value unique sign products and novelty items announces a very successful result from Licensing 2007 International.

"International business is a key fundamental for the progression of Notch as a company and this show was just perfect! We picked up so many large, quality international clients and prospects," states Brett Weiss, CEO of Notch Novelty Corporation. "For years, doing international shows seemed so much trouble as exhibiting out of country can be exhausting on our staff. But, Licensing 2007 was the perfect international show as we were 700 miles from the warehouse and met dozens of highly-qualified international clients that are truly ready to buy. "

"We are negotiating manufacturing deals for France, Germany, Australia and South America right now, all from the Licensing Show," remarks Mr. Weiss. "This type of relationship forges long-term partnerships based upon our ability to buy right and to cut our customers' new product development cycle down from one year or more to as quick as 90 days. We show them products that have been successful in America. They provide new artwork, mostly licensed, and we make the product for them with our existing supply chain.

"In the end, Notch will have distribution of our unique products in countries all over the world. When we negotiate contracts and test new products we will be buying in hundreds of thousands or millions of pieces," comments Mr. Weiss. "This is a great way to develop new distribution partners while consistently building our domestic business. We are excited about the prospect and expect it to add millions to top line revenue in the coming years."

Notch annual revenue has more than doubled for the last two years. Custom manufacturing and licensed goods represented the majority of this growth and is expected to fuel Notch expansion through 2009.

About Licensing 2007 International

Licensing 2007 International is the marquee event for the $180 billion licensing industry and this year marks another milestone for the annual convention. More than 525 exhibitors and 23,000 attendees signify an all-time high for the convention and reflect solid growth in the licensing business.

Advanstar Communications Inc., the show's organizer, welcomes a record number of exhibitors for Licensing 2007 International including numerous high-profile companies that are exhibiting at the show for the first time including: Bolder Media, Boy Scouts of America, Madison Square Garden Entertainment, The New York Times and Girls Gone Wild. These exhibitors join industry heavyweights such as Disney Consumer Products, General Mills, NASCAR, Warner Bros. Consumer Products and others who return to the show after multi-billion dollar returns in annual licensing revenue.

More information on this year's Licensing 2007 International can be found at www.licensingshow.com.

About Notch Novelty Corporation

Notch Novelty Corporation manufactures and distributes unique sign products and novelty items to the Extreme Value industry in the United States and Canada. Notch leads this industry in sign products for resale and also develops novelty items for sale to major distributors and retailers offering goods at the $1 price point. Products are manufactured at contracted factories throughout Mainland China at the lowest possible cost and most efficient turnaround times possible. Notch revenue continues to grow through a cooperative agreement with Disney licensee National Design LLC of San Diego. Notch Novelty developed and distributes an exclusive line of Disney Fuzzy artboards, Write-On Magnetic Dry Erase boards, Novelty Pens & Pencils and more in the top selling brands: Mickey Mouse, Winnie the Pooh, Princess, Tinkerbell, and now the successful Disney / Pixar movie, "Cars." You can see Notch items on-line at www.notchnovelty.com or by visiting high-value retailers in your neighborhood.

Please visit the company website at: http://www.notchnovelty.com for more information.

Safe Harbor Statement Except historical matter contained herein, matters discussed in this news release are forward-looking statements and are made pursuant to the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect assumptions and involve risk and uncertainties, which may affect the Company's business and prospects and cause actual results to differ materially from these forward-looking statements.

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