SOURCE: Notch Novelty Corporation

February 21, 2007 08:01 ET

Notch Novelty Projects $300,000 Revenue in 5 Days

REDLANDS, CA -- (MARKET WIRE) -- February 21, 2007 -- Notch Novelty Corporation (PINKSHEETS: NHNV), a manufacturer and distributor of high-value unique sign products and novelty items, announced they're exhibiting at the huge ASD General Merchandise Trade Show in Las Vegas this coming week.

"The ASD show is an important event for Notch, as we introduce our newest products at this time. Many of the industry's most active buyers will see firsthand significant improvements and additions to the Notch product lines, as well as some new Disney items, never shown or sold before," remarks Brett Weiss, CEO of Notch Novelty Corporation. "We are projecting sales in excess of $300,000 from this 5-day event. Additionally, we expect to forge important relationships that will add revenue for years to come."

ASD/AMD's Trade Show-Las Vegas, taking place February 25 - March 1, 2007, is the largest, most comprehensive gift, jewelry, variety and general merchandise show in the country. Three distinct shows -- ASD/AMD's Variety and General Merchandise Show at the Sands Expo Center and Las Vegas Convention Center; the Las Vegas Gift Expo at the Sands Expo Center and the Mirage Jewelry Show at the Mirage Events Center and Grand Ballroom -- make this unique marketplace the industry's leading must-attend show.

About Notch Novelty Corporation

Notch Novelty Corporation manufactures and distributes unique sign products and novelty items to the Extreme Value industry in the United States and Canada. Notch leads this industry in sign products for resale and also develops novelty items for sale to major distributors and retailers offering goods at the $1 price point. Products are manufactured at contracted factories throughout Mainland China at the lowest possible cost and most efficient turnaround times possible. Notch revenue continues to grow through a cooperative agreement with Disney licensee National Design LLC of San Diego. Notch Novelty developed and distributes an exclusive line of Disney Fuzzy artboards, Write-On Magnetic Dry Erase boards, Novelty Pens & Pencils and more in the top selling brands: Mickey Mouse, Winnie the Pooh, Princess, Tinkerbell, and now the successdul Disney / Pixar movie, "Cars." You can see Notch items on-line at or by visiting high-value retailers in your neighborhood.

Please visit the company website at: for more information.

Safe Harbor Statement Except historical matter contained herein, matters discussed in this news release are forward-looking statements and are made pursuant to the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect assumptions and involve risk and uncertainties, which may affect the Company's business and prospects and cause actual results to differ materially from these forward-looking statements.

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