SOURCE: Notch Novelty Corporation

March 14, 2007 08:01 ET

Notch Novelty Reports ASD Show Success

REDLANDS, CA -- (MARKET WIRE) -- March 14, 2007 -- Notch Novelty Corporation (PINKSHEETS: NHNV), a manufacturer and distributor of high-value unique sign products and novelty items announced sales results from the ASD General Merchandise Trade Show in Las Vegas that concluded March 1, 2007.

"We projected $300,000 in revenue from the ASD show and hit our expectations almost exactly with more coming in every day," reports Brett Weiss, CEO of Notch Novelty. "Just before the show, a regular customer submitted their $82,000 purchase order a bit early. In addition to the $228,000 in actual orders at the show, we exceeded our target by about 4%. More orders are coming in every day and by early April we are likely to exceed $400,000 in direct business from the show.

"Other successes include securing a new Puerto Rican distributor, establishing permanent representation of our iCAN brand of children's art & craft items in Canada and gaining additional sales representation to Hawaiian, Northern Californian and other customers throughout the United States. All in all, we feel the show to be a great success."

ASD/AMD's Trade Show-Las Vegas took place February 25 - March 1, 2007 and is the largest, most comprehensive gift, jewelry, variety and general merchandise show in the country. Three distinct shows -- ASD/AMD's Variety and General Merchandise Show at the Sands Expo Center and Las Vegas Convention Center; the Las Vegas Gift Expo at the Sands Expo Center and the Mirage Jewelry Show at the Mirage Events Center and Grand Ballroom -- make this unique marketplace the industry's leading must-attend show. Notch will exhibit again at the next ASD show in August, 2007.

About Notch Novelty Corporation

Notch Novelty Corporation manufactures and distributes unique sign products and novelty items to the Extreme Value industry in the United States and Canada. Notch leads this industry in sign products for resale and also develops novelty items for sale to major distributors and retailers offering goods at the $1 price point. Products are manufactured at contracted factories throughout Mainland China at the lowest possible cost and most efficient turnaround times possible. Notch revenue continues to grow through a cooperative agreement with Disney licensee National Design LLC of San Diego. Notch Novelty developed and distributes an exclusive line of Disney Fuzzy artboards, Write-On Magnetic Dry Erase boards, Novelty Pens & Pencils and more in the top selling brands: Mickey Mouse, Winnie the Pooh, Princess, Tinkerbell, and now the successful Disney / Pixar movie, "Cars." You can see Notch items on-line at www.notchnovelty.com or by visiting high-value retailers in your neighborhood.

Please visit the company website at: http://www.notchnovelty.com for more information.

Safe Harbor Statement Except historical matter contained herein, matters discussed in this news release are forward-looking statements and are made pursuant to the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect assumptions and involve risk and uncertainties, which may affect the Company's business and prospects and cause actual results to differ materially from these forward-looking statements.

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