SOURCE: Notch Novelty Corporation

May 03, 2007 08:01 ET

Notch Opens New, Larger China Sourcing Office

REDLANDS, CA -- (MARKET WIRE) -- May 3, 2007 -- Notch Novelty Corporation (PINKSHEETS: NHNV), a manufacturer and distributor of high-value unique sign products and novelty items reported the opening of larger offices in Shanghai, China.

"We were busting at the seams in the old place," remarks Brett Weiss, CEO of Notch Novelty Corporation. "We have grown so quickly since the opening of our first office in December 2005 that we needed to take some time to fully understand our exact space and human resource requirements in China. After the Christmas rush, we were able to relocate to beautiful offices overlooking Shanghai's famous Fuxing Park. We decorated quickly and affordably and our team is settling in well."

Further good news from this development was the announcement that this move reduced Notch's Shanghai occupancy costs by 40%, while actually increasing useable office space by over 250%. Notch estimates total moving expenses to be recovered from lease savings in just 90 days.

"Notch Shanghai is ready to grow now," states Mr. Weiss. "Our short-term goal is to build this to an operation that can deliver 100-200 on-time containers each year. We believe we can reach this goal no later than 2009 and perhaps as early as 2008. Notch will release more news on the ongoing Shanghai office restructuring and training programs in the coming weeks."

About Notch Novelty Corporation

Notch Novelty Corporation manufactures and distributes unique sign products and novelty items to the Extreme Value industry in the United States and Canada. Notch leads this industry in sign products for resale and also develops novelty items for sale to major distributors and retailers offering goods at the $1 price point. Products are manufactured at contracted factories throughout Mainland China at the lowest possible cost and most efficient turnaround times possible. Notch revenue continues to grow through a cooperative agreement with Disney licensee National Design LLC of San Diego. Notch Novelty developed and distributes an exclusive line of Disney Fuzzy artboards, Write-On Magnetic Dry Erase boards, Novelty Pens & Pencils and more in the top selling brands: Mickey Mouse, Winnie the Pooh, Princess, Tinkerbell, and now the successful Disney / Pixar movie, "Cars." You can see Notch items on-line at www.notchnovelty.com or by visiting high-value retailers in your neighborhood.

Please visit the company website at: http://www.notchnovelty.com for more information.

Safe Harbor Statement Except historical matter contained herein, matters discussed in this news release are forward-looking statements and are made pursuant to the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect assumptions and involve risk and uncertainties, which may affect the Company's business and prospects and cause actual results to differ materially from these forward-looking statements.

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