SOURCE: Hipcricket, Inc.

Hipcricket, Inc.

April 04, 2013 08:00 ET

Nothing Bundt Cakes Leverages Hipcricket's Mobile Advertising Network to Drive Traffic to Its Stores

Bakery Sees Significant Consumer Activity Post Advertising Tap

NEW YORK, NY--(Marketwired - Apr 4, 2013) -  Hipcricket®, Inc. ("Hipcricket"), the one-stop mobile advertising and marketing company and subsidiary of Augme® Technologies, Inc. (OTCQB: AUGT) (or "Augme"), today announced that a mobile advertising campaign for Nothing Bundt Cakes saw qualified users demonstrate a 55 percent engagement rate with store directions and click to call functionality.

In conjunction with Nothing Bundt Cakes' advertising agency Firehouse, the Nothing Bundt Cakes mobile ad campaign ran two weeks prior to four major holidays in 2012 and early 2013. It featured mobile banner ads that sent users to holiday-themed custom landing pages that utilized store locator, driving directions and click to call functionality all built by Hipcricket. Through audience, radius and the geo-targeting capabilities of AD SERVE® within Hipcricket's AD LIFE® platform, Nothing Bundt Cakes, Hipcricket and Firehouse were able to not only reach its target audience of Women 25-54 years of age, but approach that group while in close proximity to Nothing Bundt Cakes' bakery locations, ultimately reaching the right audience in the right location to offer its products and drive consumers to purchase.

"Hipcricket provided an end-to-end solution that included its premium ad network and superior creative development," said Firehouse's Emma Coker. "We really appreciate the strong partnership with Hipcricket as well as their strategic vision, flexibility, and ability to effectively execute successful campaigns around each holiday with their geo-targeting capabilities."

"Through the mobile intelligence gathered through our platform, Nothing Bundt Cakes was able to leverage hyper-local targeting, data and analytics to optimize the campaign in real time and engaging creative ad units to successfully achieve their objectives," said Doug Stovall, Hipcricket Executive Vice President - Sales and Services. "By layering in geo-targeting you might say that the campaign was fully baked!"

About Hipcricket
Hipcricket, Inc., a wholly-owned subsidiary of Augme Technologies, Inc. (OTCQB: AUGT), is the one-stop mobile advertising and marketing company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket's customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket's proven technology, strategic and marketing services and experienced account management teams have provided measurable success to a broad range of national and regional brand-name leaders (e.g., MillerCoors, Clear Channel) across an industry-leading 250,000+ campaigns. The company has also created the first comprehensive mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.

Hipcricket is based in New York, with operations in Seattle, Dallas, Chicago, Atlanta, Los Angeles, San Francisco and Miami.

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