Electrolux Home Care Products

Electrolux Home Care Products

September 07, 2007 12:00 ET

NOTHING SUCKS LIKE A FISH CALLED ELECTROLUX

South African electric ray with vacuum-like prowess becomes Electrolux namesake

Attention: Assignment Editor, City Editor, Lifestyle Editor, News Editor, Science Editor TORONTO/ONTARIO/NEWS RELEASE--(Marketwire - Sept. 7, 2007) - A fish boasting suction powers rivaling a household vacuum has been formally named to reflect its ability to suck dirt and food from the ocean floor. Electrolux Addisoni, an electric ray that boasts vigorous sucking powers and uses self-generated electricity, was discovered in the Western Indian Ocean near South Africa in 2003.

"It's nice to see something out there as dedicated to the practice and discipline of cleaning as Electrolux," said Lyndon Madden, Marketing Manager for Electrolux Canada. "We're happy to welcome such a hard-working and industrious little creature to the Electrolux family."

The naming of the electric ray was announced in a paper recently published in the Smithiana Bulletin, a South African scholarly journal on aquatic biodiversity. According to authors Leonard Compagno and Phillip Heemstra, "the [electric ray's] vigorous sucking action … may rival the well-known electrical device used to suck the detritus from carpets, furniture, and other dust-gathering surfaces."

For more information, refer to the study: Compagno, LJV & PC Heemstra (2007) Electrolux Addisoni, a new genus and species of electric ray from the east coast of South Africa (Rajiformes: Torpedinoidei: Narkidae), with a review of torpedinoid taxonomy. Smithian Bulletin 7, 15-49.

About the Electrolux Group
Electrolux is a global leader in home appliances and appliances for professional use, selling more than 40 million products to customers in 150 countries every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, Zanussi, Eureka and Frigidaire. In 2006, Electrolux had sales of over $14.75 billion and 56,000 employees. Electrolux employs 15,000 people in the U.S., Canada and Mexico, with sales of more than $6 billion, or about 40 percent of global Electrolux Group revenues.

About Electrolux Home Care Products North America
Electrolux Home Care Products North America, formerly The Eureka Company, is headquartered in Bloomington, Ill. The company produces and markets leading floor care brands including Eureka, Electrolux and Sanitaire. Beam Industries, maker of central vacuums, is a division of Electrolux Home Care Products North America. For more information, visit www.electroluxusa.com, www.eureka.com, www.sanitairevac.com or www.beamvac.com.

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For more information:
Alex Mangiola
Pilot PMR for Electrolux Home Care Products Canada
416-462-0199 x 21 or alex@pilotpmr.com
IN: SOCIAL, OTHER

Contact Information

  • Alex Mangiola, Managing Director, Pilot PMR
    Primary Phone: 416-462-0199 ext. 21
    Secondary Phone: 416-460-3575
    E-mail: alex@pilotpmr.com