SOURCE: Nova Lifestyle, Inc.

Nova Lifestyle, Inc.

July 30, 2012 08:00 ET

Nova LifeStyle Anticipates New Sales Record at Summer 2012 Las Vegas Market Furniture Show; Introduces Exciting New Line of Diamond-Branded Urban Contemporary Sofas With Built-In Speakers and iPhone/iPad Docks

COMMERCE, CA--(Marketwire - Jul 30, 2012) - Nova LifeStyle, Inc. (OTCQB: STVS) (OTCBB: STVS(website: www.novalifestyle.com), an emerging U.S. based leader in the design, manufacture and worldwide distribution of urban contemporary furniture, announced today it anticipates setting new sales records with the introduction of an expanded line of newly designed Diamond-branded sofas at the Summer 2012 Las Vegas Market Furniture Show taking place this week July 30th to August 3rd.

Ms. Tawny Lam, president of Nova LifeStyle, commented, "The preliminary response from our growing list of nationally ranked 'top 100' customers has been highly enthusiastic -- with particular interest in our luxurious new 'surround sound' sofas with built-in iPhone/iPad docks and speaker systems -- one of nine new models being introduced at the show. As always, each new model makes a bold, contemporary lifestyle statement and combines this with comfort, functionality and perceived value."

Larger New Las Vegas Showroom and New Shipping and Inventory Programs

The Company noted that this year it will be welcoming visitors to the show at its new, much larger 10,000 square foot showroom, which will serve customers on a year round basis.

Additionally, the Company is introducing two significant new programs to better serve customers. These include a "quick ship" program that will reduce delivery times to between three and five days, as well as an improved inventory stocking program, which will provide increased (five times more than previously) stock inventory availability on most new models.

Expanded Sales Teams Set to Achieve New Records

In preparation for the Las Vegas show, the Company said it has significantly expanded its sales teams, extended sales territories, as well as added new ones, as part of an aggressive effort to ramp up sales to new records.

"We have set a highly achievable goal of tripling prior sales records with this exciting new sofa line, and our team will be out of the gate quickly and running hard to achieve this when the show opens," Ms. Lam said. She added, "We fully anticipate maintaining this momentum heading into September, when we will be complementing our new sofa line with the introduction of equally exciting matching furniture collections."
About Nova LifeStyle, Inc.

Nova LifeStyle, Inc., a U.S. company headquartered in California, is a fast growing, innovative designer and manufacturer of modern LifeStyle furniture, primarily sofas, dining rooms, cabinets and bedrooms in matching collections. Nova's products are made in the U.S., Asia and its state of the art factory completed in 2011 in Dongguan, China and marketed worldwide. Nova's collections of LifeStyle furniture brands include Diamond Sofa (www.diamondsofa.com), Colorful World, Giorgio Mobili and others. Nova's products feature urban contemporary styles with comfort and functionality and upscale luxury designs appealing to LifeStyle-conscious middle and upper middle-income consumers in the U.S., China, Europe and elsewhere in the world. To learn more about Nova LifeStyle, Inc., please visit www.novaLifeStyle.com.

Safe Harbor Statement

All statements in this press release that are not historical are forward-looking statements made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. There can be no assurance that actual results will not differ from the company's expectations. You are cautioned not to place undue reliance on any forward-looking statements in this press release as they reflect Nova's current expectations with respect to future events and are subject to risks and uncertainties that may cause actual results to differ materially from those contemplated. Potential risks and uncertainties include, but are not limited to, the risks described in Nova's filings with the Securities and Exchange Commission.

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