SOURCE: NovaTracker

April 26, 2007 06:00 ET

NovaTracker Names Craig Cheetham as Channels Manager

CRANFORD, NJ -- (MARKET WIRE) -- April 26, 2007 -- NovaTracker, developer of the world's most intelligent GPS and wireless tracking products for mobile resource management, has appointed Craig Cheetham as Channels Manager.

Cheetham joins NovaTracker with more than ten years of business development and computer technology marketing experience.

At NovaTracker, Cheetham will lead the company's efforts to drive partnering and reseller agreements as well as open new sales channels for NovaTracker's wireless and GPS products.

Prior to joining NovaTracker, Cheetham was the Sales and Operations Manager at Source Micro LLC in Randolph, New Jersey, a manufacturer of custom computer systems. While at Source Micro, Cheetham was responsible for business development, sales and channel marketing to computer resellers.

Before working at Source Micro, Cheetham was Director of Sales at Powerleap LLC, a manufacturer of computer processor upgrades and peripherals. Cheetham was responsible for increasing Powerleap's annual revenues sevenfold.

"Craig Cheetham has demonstrated a strong track record in channel development which is critical for NovaTracker as we expand our distribution strategy to resellers and integrators as well as large accounts," said David Leis, Chief Marketing Officer at NovaTracker.

Cheetham graduated from Upsala College with a B.A. in Communications. He lives in Neshanic Station, NJ.

About NovaTracker

Headquartered in Cranford, New Jersey, NovaTracker has developed proprietary technology used in the world's most intelligent GPS and wireless tracking products and solutions for fleet management, asset protection and covert security markets. The company was founded in 2003 and has received funding from Columbus Nova, a New York private equity firm. For more information, please visit

Contact Information

  • Contact:
    Andrew Lavin
    A. Lavin Communications
    212 290 9540