SOURCE: Novori Inc.

June 13, 2007 17:29 ET

Novori Inc. Discusses Revenue Growth in Live MN1.com Interview

BELLINGHAM, WA--(Marketwire - June 13, 2007) - Harold Schaffrick, CEO and president of Novori Inc. (OTCBB: NOVO), will be featured live on Market News First for an exclusive interview. The interview is scheduled for Thursday, June 14, 2007, at 12:30 p.m. CDT, and can be viewed live at www.mn1.com. The interview will focus on the continuous growth of the company and the overwhelming demand in online jewelry sales.

Novori recently announced that revenues for the quarter ending Feb. 28, 2007, were up 53 percent as compared to the same quarter in the previous year.

The Company attributes the 53 percent growth in revenues to increased consumer awareness of Novori and to the Company's (www.novori.com) Web site consistently ranking high on the search engines. To date, 90 percent of Novori's customers are purchasing diamond engagement rings. The online jewelry industry has undergone an upsurge of general popularity, increasing revenues of Novori's competitor, Blue Nile, by 34 percent and Abazias' by 48 percent.

"We are pleased with the growth in sales. It is interesting to note that this increase has come about without any significant extra marketing expenditure. I am confident that with planned marketing initiatives, we will grow revenues at an even greater pace," commented Schaffrick. "It's also nice to know we're growing sales at a faster rate than our competitors."

Novori is well positioned to become a leading player in the emerging marketplace of online diamond engagement ring sales as larger numbers of Internet-savvy consumers embrace the "no-pressure" online shopping experience.

With consumers becoming more comfortable with buying luxury goods online, jewelry is a category that's gaining momentum. According to Jupiter Research, in 2004 U.S. online sales of fine jewelry grew 19.3 percent from the prior year to $1.7 billion. Furthermore, according to Forrester's Research, "An increase in the number of women shoppers will contribute to 14 percent of jewelry sales moving online by 2010."

To learn more about Novori and how it has strategically positioned itself for success in such a competitive marketplace, join the MN1 news crew and Schaffrick for a live look at the company Thursday, June 14, 2007, at www.mn1.com.

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