SOURCE: Novori Inc.

June 23, 2008 16:00 ET

Novori Inc. (NOVO) Average Sales Price Increase

BELLINGHAM, WA--(Marketwire - June 23, 2008) - Novori Inc. (OTCBB: NOVO) -- a leading online interactive retailer of fine diamond engagement rings and jewelry -- is pleased to announce that average sale price for the quarter March 1st thru May 31st, 2008 increased by 45% per customer sold over the same period in 2007.

"I believe the increase in the average sale ticket is due to the struggling US economy. Consumers who would typically purchase higher-end bridal jewelry from a brick and mortar store are now more likely to be looking for a value online," stated Mark Neild, CFO at Novori Inc. "With the economic downturn, I believe our high quality diamond offerings at very affordable pricing have enticed consumers to purchase from us online who might not have otherwise done so."

About Novori Inc.:

Founded in 2004, Novori is a leading online interactive retailer of diamond engagement rings and fine jewelry. Launched in 2005, the well respected brand provides consumers with superior customer service and a better way to buy diamond jewelry. Novori prides itself on the highest quality standards in the industry and offers consumers unique online tools that allow them to explore, build and purchase their own custom made diamond rings in a way not previously offered by traditional retailers. offers thousands of independently certified diamonds, settings and fine jewelry at prices significantly below traditional retail.

Forward-Looking Statements

Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements. Such statements are indicated by words or phrases such as "believe," "will," "breakthrough," "significant," "indicated," "feel," "foresee," "revolutionary," "should," "ideal," "extremely," and "excited." These statements are made under "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See Novori's filings with the Securities and Exchange Commission, including, without limitation, Novori's recent Form 10-KSB and Form 10-QSB, which identify specific factors that may cause actual results or events to differ materially from those described in the forward-looking statements.

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