SOURCE: Novori Inc.

June 11, 2008 08:33 ET

Novori, Inc.'s (OTCBB: NOVO) Steven Zale and ESQ Launch Exciting New Jewelry Collection

LOS ANGELES, CA--(Marketwire - June 11, 2008) - Novori Inc. (OTCBB: NOVO) -- a leading online interactive retailer of fine diamond engagement rings and jewelry -- is pleased to announce, pursuant to the upcoming merger with Zalemark Inc., that the Hearst Brand Development and Zalemark are celebrating modern sophistication with the introduction of the new ESQ Jewelry Collection. This Collection was launched at the Couture Jewelry Show in Las Vegas, NV and was very well received by all.

The introduction of the line culminated in an organized cocktail party on Sunday, June 1st at the Wynn Hotel.

Featuring bold, contemporary styling, the collection includes necklaces, earrings, bracelets and rings in sterling silver with 18k highlighted diamonds, iolite and black onyx. The looks are organic and diverse, often featuring unusual workings of stone and metal. Retail prices will range from $200 to $2500.

"The Esquire Jewelry Collection offers simply elegant designs every contemporary woman will want and wear with confidence," said Glen Ellen Brown, Vice President of Hearst Brand Development. "Our collaboration with Zalemark allowed us to deliver precious jewelry that is uniquely versatile and wearable, while classically appropriate for a professional woman's demanding calendar of social and professional occasions."

Esquire Magazine has always celebrated "women we love" through its editorial platform and the new ESQ Jewelry Collection invites women to "love the woman you are."

Steven Zale, Director of Novori, Inc. and CEO of Zalemark Inc, stated, "The ESQ collection is a celebration of contemporary women who demand quality, craftsmanship and a desire for jewelry that is both unique and classic. With both classic shapes and inventive settings, our designs create a truly individual statement."

Please click here for the entire Rapaport News interview of the ESQ Collection launch: http://www.diamonds.net/News/NewsItem.aspx?ArticleID=21798

About Hearst Brand Development: www.hearst.com is a division of Hearst Magazines responsible for expanding the company's magazine title brand franchises across multiple product categories and distribution channels. Hearst Magazines is a unit of Hearst Corporation and one of the world's largest publisher's of monthly magazines, with nearly 200 editions around the world, including 19 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines (74.1 million total adults according to MRI, spring 07).

About Zalemark, Inc.: www.zalemark.com A Sherman Oaks, CA based manufacturer of fine jewelry. Steven Zale, award winning jewelry designer and Chairman of the company. Zalemark is a proud supporter of the children of Operation Smile.

About Novori Inc.: Founded in 2004, Novori is a leading online interactive retailer of diamond engagement rings and fine jewelry. Launched in 2005, the www.novori.com well respected brand provides consumers with superior customer service and a better way to buy diamond jewelry. Novori prides itself on the highest quality standards in the industry and offers consumers unique online tools that allow them to explore, build and purchase their own custom made diamond rings in a way not previously offered by traditional retailers. www.novori.com offers thousands of independently certified diamonds, settings and fine jewelry at prices significantly below traditional retail.

Forward-Looking Statements

Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements. Such statements are indicated by words or phrases such as "believe," "will," "breakthrough," "significant," "indicated," "feel," "foresee," "revolutionary," "should," "ideal," "extremely," and "excited." These statements are made under "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See Novori's filings with the Securities and Exchange Commission, including, without limitation, Novori's recent Form 10-KSB and Form 10-QSB, which identify specific factors that may cause actual results or events to differ materially from those described in the forward-looking statements.

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