SOURCE: Novori Inc.

January 22, 2007 14:48 ET

Novori (NASD:OTCBB:NOVO) Benefits as Online Holiday Spending Jumps 26% to $23.11 Billion

WHITEROCK, BC -- (MARKET WIRE) -- January 22, 2007 -- Novori Inc. (OTCBB: NOVO) -- www.novori.com -- a leading online interactive retailer of fine diamond engagement rings -- comments on the strong overall sales numbers for the holiday season for online retail sales.

Total online sales in the U.S. jumped dramatically over the holidays this year as sales during the week before Christmas rose 38 percent to $2.25 billion. On December 23, a record was broken when, for the first time, non-travel e-commerce spending crossed the $100 billion threshold. Consumers spent $23.11 billion from November 1 to December 26, which represents a 26 percent increase over the corresponding period in 2005, according to comScore Networks.

"Online sales continued to show strong growth during the last week before Christmas when procrastinators were clicking with confidence," said Gian Fulgoni, chairman of comScore Networks. "Consumers making purchases in those final days expressed both their faith in retailers' ability to pick and pack their orders in a timely fashion and shippers' ability to drop them on recipients' doorsteps in time for Christmas."

"Retail e-commerce now accounts for approximately 7 percent of consumers' U.S. retail spending (excluding gas, autos, and food), making it an important component of the total U.S. economy," Fulgoni added. (Source: IDEX Online Research)

Novori achieved a record number of sales over the holiday season.

"Strong online sales in jewelry and engagement rings reflect a fundamental shift in jewelry consumerism. Shoppers are beginning to realize that designing and purchasing diamond rings online is superior in almost every way to the traditional retail experience. Customers are immensely satisfied with the quality, service and price of their online diamond ring purchasing experience."

Other e-tailers such as Amazon, eBay and Blue Nile also reported record sales. The ability to quickly fine-tune allows e-tailers to customize sales offerings and offer specialized service to consumers; in effect e-tailers are able to offer better service, more information and better prices for consumers to compare before they make the purchase decision... all without the high pressure sales pitches often found in stores.

About Novori Inc.

Founded in 2004, Novori is a leading online interactive retailer of diamond engagement rings and fine jewelry. Novori launched their website in 2005 and has built a well respected brand by providing consumers with superior customer service and a better way to buy diamond engagement rings. Novori prides itself on the highest quality standards in the industry and provides consumers with unique online tools to allow consumers to explore, build and purchase their own custom made diamond rings in a way not previously offered by traditional retailers. The Novori.com web site offers thousands of independently certified diamonds, settings and fine jewelry at prices significantly below traditional retail. Novori's shares are traded on the Over the Counter market (OTCBB) under the symbol NOVO.

Forward-Looking Statements

Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements. Such statements are indicated by words or phrases such as "believe," "will," "breakthrough," "significant," "indicated," "feel," "foresee," "revolutionary," "should," "ideal," "extremely," and "excited." These statements are made under "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See Novori's filings with the Securities and Exchange Commission, including, without limitation, Novori's recent Form 10-KSB and Form 10-QSB, which identify specific factors that may cause actual results or events to differ materially from those described in the forward-looking statements.

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