SOURCE: Novori Inc.

November 28, 2007 08:00 ET

Novori (NOVO) Announces That Sales Orders Have More Than Doubled for October 2007

Dollar Sales Orders Were 208% of Last Year's October Sales

BELLINGHAM, WA--(Marketwire - November 28, 2007) - Novori Inc. (OTCBB: NOVO) -- a leading online retailer of fine diamond engagement rings and jewelry -- is pleased to announce that October 2007 sales were more than double October sales for 2006.

"Coming off of a strong quarter, we're very pleased that our business model and value proposition are being so well accepted by the market. It's reassuring to know that our Company continues to grow fiscally stronger, and we're looking forward to a prosperous Christmas season," commented Mark Neild, CFO of Novori, Inc.

The industry as a whole has continued to prosper as online jewelry remains one of the fastest growing segments in ecommerce. For example, Blue Nile increased its sales by approximately 26% for its quarter ended September 2007 as compared to September 2006.

According to Forrester Research Inc. ( online jewelry sales have gained significant momentum, and an estimated 14% of all jewelry sales worldwide will occur online by 2010.

About Novori Inc.:

Founded in 2004, Novori is a leading online interactive retailer of diamond engagement rings and fine jewelry. Launched in 2005, Norvori's well respected brand provides consumers with superior customer service and a better way to buy diamond jewelry. Novori prides itself on the highest quality standards in the industry and offers consumers unique online tools that allow them to explore, build and purchase their own custom made diamond rings in a way not previously offered by traditional retailers. Novori's website offers thousands of independently certified diamonds, settings and fine jewelry at prices significantly below traditional retail.

Forward-Looking Statements

Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements. Such statements are indicated by words or phrases such as "believe," "will," "breakthrough," "significant," "indicated," "feel," "foresee," "revolutionary," "should," "ideal," "extremely," and "excited." These statements are made under "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See Novori's filings with the Securities and Exchange Commission, including, without limitation, Novori's recent Form 10-KSB and Form 10-QSB, which identify specific factors that may cause actual results or events to differ materially from those described in the forward-looking statements.

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