Novotel Montreal Airport

Novotel Montreal Airport

November 07, 2006 14:38 ET

Novotel Montreal Airport: New High-Tech Business & Leisure Hotel Opens Near Airport And Ville St-Laurent Technoparc

New Hotel Combines European Design with North American Service

MONTREAL, QUEBEC--(CCNMatthews - Nov. 7, 2006) - Accor S.A., one of the world's largest hospitality companies, is pleased to announce the opening of its latest project, the Novotel Montreal Airport, the seventh Novotel to be launched in Canada. The hotel is a new prototype that has been developed in partnership with Realstar Hospitality, who is also master franchisor for the brand, to offer guests the ultimate in European aesthetics with the superior amenities and service customers have come to demand in North America.

Novotel Montreal Airport represents the cutting edge of Accor's European heritage with its innovative design and approach, featuring 120 guest rooms, 7 meeting rooms, one ballroom, a pool, whirlpool and fitness centre. Meeting rooms are equipped with the latest in conferencing technology, including flat screens, high speed WIFI access, hands-free telephony, high-tech A/V facilities and others. Guest rooms also have wall-mounted flat screen televisions and complimentary high-speed Internet access, along with other stylish amenities such as oversize showers and ergonomic furniture, making the business traveler's stay a particularly enjoyable one.

Irwin Prince, President and COO of Realstar Hospitality, is thrilled at the way that the combination of services, amenities and design have come together in this first-of-its-kind property. "It is our intention to grow the Novotel brand in Canada through new construction and conversion of existing hotels," said Prince. "We are committed to rolling out this new concept elsewhere and in establishing other showcases of Novotel's contemporary, stylish room standards and unparalleled high-quality service approach. This concept represents a marked break from the typical airport hotel product, and Realstar and Accor intend to use this as a benchmark for future expansion of the Novotel brand in Canada."

The original design makes for an exciting prototype. Located at the highly accessible intersection of Alfred-Nobel and Hymus Boulevards, this five-storey hotel was conceived by the award-winning teams of WZMH Architects Limited and II by IV Design Associates.

The team deliberately developed a design that broke the mould of the old-fashioned, typical American-looking franchise brands with a unique and distinctive look that distinguishes this hotel from others in its category yet is also fitting for its high-technology neighbours in the St-Laurent Technoparc.

"This opening marks an important opportunity for us as we introduce two new concepts," remarked Didier Obeuf, Senior Vice-president of Operations in Canada for Accor North America's Business and Leisure division. "Not only is the design and the concept of this hotel exceptional in the Canadian upper mid-scale segment, but it also represents what the Novotel brand is migrating toward with its new product. We are also introducing a new restaurant concept to provide both the hotel guest and outside patrons, an opportunity to marry food, wines, and pleasure at a great price value, for lunch and dinner, and our great breakfast buffet, offering the Best Bread in the City."

A new restaurant concept: not your typical hotel menu

The restaurant at Novotel Montreal Airport will be called Trio, and is the first of a new generation of restaurants that will be gradually unrolled in all Canadian Novotels. The concept is based upon the general principle that 'good things come in threes', and the menu, decor and service have been given an important emphasis that is uncommon in the conventional hotel restaurant. With a distinct menu articulated by the Novotel food and beverage team, this restaurant will not only stand out among other hotel restaurants but will be a welcome addition to an area with few options of this caliber.

First, the quality of the food and the menu offerings are more typical to a fine urban restaurant, with a variety of contemporary French and European-inspired dishes. Second, the dishes are available in two formats: regular and appetizer size, in the event that guests choose to share a variety of the delicious offerings, tapas style. And third, the menu offers its own helpful guide to allow guests to act as their own sommeliers with an easy to follow colour-coding to suggest wines to accompany each dish and selected wines featured at just above cost.

Chef Benoit Bilquard brings 16 years of experience within the Novotel family to this new hotel, with a fresh, simple and deliciously inventive approach to cooking. "The innovations behind the Trio concept mean that with Novotel Montreal Airport, we have a complete and unique offering," stated Gilles Rebmann, the hotel's General Manager. "Not only will this be a destination of choice for the business and leisure traveler, but we have everything one needs to conduct meetings, conferences and special events with our superb guest rooms, and well-appointed conference and restaurant facilities."

The hotel includes 5,000 square feet of meeting space capable of hosting up to 350 people at one time or 200 people in a single room. The restaurant can accommodate 50 guests, plus another 30 on the patio in the summer and 30 in the bar lounge areas, along with a private room for 26 people.

About Realstar Hospitality

Founded in 1974 and with offices in Toronto and London, Realstar Hospitality Corp. focuses on strategic investing in various real estate sectors in Canada, the U.S. and Europe. It acquired the master franchise rights for Canada for the Motel 6, Studio 6 and Novotel brands in 2003. All Motel 6 and Studio 6 properties in Canada will be new construction, based on the successful prototypes designed by Accor North America.

About Novotel

Beginning with its first property in Lille Lesquin, France in 1967, Novotel has grown dramatically by applying a simple and innovative idea: modern, comfortable accommodation combined with restaurants, room to work and room to relax. The first brand to introduce the concept of modern chain hotels to France, Novotel now operates a network of 409 hotels and 69,255 rooms in 56 countries and is the world's largest hotel chain outside North America. In Canada, Novotel operates seven hotels - Novotel Toronto Mississauga, Novotel Toronto North York, Novotel Toronto Centre, Novotel Toronto Airport, Novotel Ottawa, Novotel Montreal Centre and Novotel Montreal Airport.

About Accor North America

Headquartered in Dallas (Carrollton), Texas, Accor North America operates more than 1,200 upscale and economy properties including nationwide economy leaders Red Roof Inn, Studio 6 and Motel 6 and the upscale Sofitel and mid-scale Novotel and Ibis hotel locations in the U.S., Canada and Mexico. For more information, visit

About Accor Worldwide

Accor, European leader in hotels and tourism, global leader in corporate services, operates in nearly 100 countries with 168,000 employees. It offers to its individual and corporate clients nearly 40 years of expertise in its two core businesses:

- Hotels, with the Sofitel, Novotel, Mercure, Suitehotel, Ibis, Red Roof Inn, Etap Hotel, Formule 1, Studio 6 and Motel 6 brands: over 4,000 hotels and 475,000 rooms in 90 countries, as well as strategically related activities, such as Lenotre;

- Services to corporate clients and public institutions: 21 million people in 35 countries benefit from Accor Services products - meal and food vouchers, people care, incentive and loyalty programs.

Note: Pictures available upon request.

A photo will available on CP picture wire via CCNMatthews's website

Contact Information

  • Massy-Forget Public Relations
    Julie-Catherine Racine
    514-842-2455 ex. 20