SOURCE: Novusport, Inc.

Novusport, Inc.

October 02, 2012 12:00 ET

Novusport Launches Bold Mobile App at DEMO Fall 2012

Houston-Based Startup to Showcase Global Sports Social Media Technology in Health Category on the DEMO Stage

SANTA CLARA, CA--(Marketwire - Oct 2, 2012) - Novusport today announced the launch of its mobile app at DEMO Fall 2012, world-renowned for showcasing the most innovative companies in enterprise, mobile, cloud computing, consumer, social media and disruptive technologies.

Novusport's innovative iOS app allows users to create their unique personal "Sports Graph" using fantasy sports style statistics, which can be shared via social media, and it even allows players to compete with other users across the globe. The patent-pending algorithm measures users' performances in a variety of predefined sports activities and quantifies them based on 10 key elements: Ground Speed, Water Speed, Endurance, Strength, Vertical Jump, Accuracy, Courage, Balance, Novusport IQ and Popularity. To use the app, gamers perform a predefined Novusport activity (ActivR), which they video record and upload via their mobile device. 

"We are honored to be selected to launch our new social media concept in global sports participation at DEMO. We are excited about the opportunity to share our passion and vision with the technology community," said Novusport Founder & President, Hugo Aguilar.

"We strongly believe that sports have the power to unify people across cultures and develop a healthier lifestyle," said Daniel Iturbe, Co-Founder & CEO. "As we launch the Novusport app we hope to encourage people around the world to enjoy an active lifestyle while using the latest trend in social media technology."

Novusport will provide a live, six-minute demonstration of the app on the DEMO Fall 2012 stage Wednesday, Oct. 3 and will host live demonstrations beginning today, Oct. 2, at Booth D70 in the DEMO Fall 2012 pavilion.

"Blazing the trail for the newest social and media technologies, DEMO Fall 2012 is excited to host the industry's most visionary demonstrator companies," said Matt Marshall, executive producer of DEMO. "DEMO Fall 2012 demonstrator companies include the brightest minds behind today's newest social innovations, which are poised to once again revolutionize the way people interact with the technology, brands and friends surrounding them."

Novusport is a new social media concept created by sports fans and entrepreneurs, Hugo Aguilar and Daniel Iturbe, while working out of their garage. Novusport is based in Houston, Texas and its vision is to bring an innovative form of sports interaction into the social media spectrum and become THE new sports pastime by fusing new technology with global sports participation.

Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit

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Contact Information

    Daniel Iturbe
    Co-Founder & CEO
    Office Phone: 832-544-4329
    On-Site Phone: 832-544-4329
    E-mail: Email Contact
    DEMO Booth: D70