NOW Magazine

NOW Magazine

May 11, 2011 15:18 ET

Now Magazine is Selling Out-Well, Its Cover Anyway

TORONTO, ONTARIO--(Marketwire - May 11, 2011) - NOW Magazine is selling out – well, its cover anyway.

For the first time in 30 years, NOW Magazine is selling its front page as part of an in-depth look at selling out and how the yard sticks have moved. Is selling out really so bad any more?

"When hit records get broken as sound tracks for TV commercials and the arts gets more desperate for funding, the definition of sell out is constantly changing," says NOW Magazine editor/publisher Michael Hollett.

In addition to probing the relationship between the arts and selling out, this weeks' NOW discusses attempts made by other publishing companies, including the Toronto Star, to make us sell out and sell NOW Magazine to them.

Find out which stage and film actors happily do commercials and which musicians aren't sure they should sell their songs.

All in this week's NOW and online at nowtoronto.com.

Proceeds from selling dozens of logos on this week's cover go to the Regent Park Focus Youth Media Arts Centre (www.catchdaflvava.com).

NOW Magazine's SELL OUT issue is available tomorrow from over 2,300 free racks and boxes across the GTA, online at nowtoronto.com and on iPad.

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