NOW Magazine



NOW Magazine
Food Truck Eats



Food Truck Eats

August 17, 2012 05:00 ET

NOW Magazine Presents Food Truck Eats AwesTRUCK 2012

TORONTO, ONTARIO--(Marketwire - Aug. 16, 2012) - Food Truck Eats is thrilled to announce NOW Magazine as the title sponsor of AwesTRUCK 2012 on Sunday, September 9, 2012. AwesTRUCK 2012 the inaugural awards ceremony that will recognize the culinary creativity of Southern Ontario street food's hottest talents, celebrate the revolutionary spirit of Canada's street food scene, and find out who has the most awesome food truck! Hosts Pay Chen and Michelle Jobin will hand out silverware in seven categories, including People's Choice, Best Menu Item, Best Graphics, and Best Concept, and will share the stage with some special guests, including James Cunningham, host of Food Network Canada's Eat St., who will also meet and greet VIP guests from 2 to 4 pm.

"We're very excited to be partnering with Food Truck Eats on this awesome event!" says Heather Garand, Display Sales Director at NOW Magazine. "All of us here at NOW are big fans of the burgeoning food truck/street food movement that is taking over Toronto and we're really looking forward to seeing (and sampling) what the people of this great city have chosen as their favourites."

CFRB NEWSTALK 1010, the official broadcast partner of AwesTRUCK 2012, will be broadcasting live from the event at the Evergreen Brick Works' Holcim Gallery, along with the presence of their dedicated street team. NEWSTALK 1010 will be giving away 10 pairs of VIP passes on newstalk1010.com leading up to the event.

Wine Country Ontario, the official wine partner of AwesTRUCK 2012, will be specially pairing Ontario VQA wines with each of the eight food truck finalists' menus at the event, while the best of Ontario's spirit distillers and brewers, including Amsterdam, Spearhead, Beau's, Sawdust City, and Still Waters, and Grindhouse Coffee will be pouring for the crowds.

Dance to tunes provided by Louis Calabro and Matt Cully, the DJs behind the legendary Going Steady and Chronologic parties, and get ready for some giveaways and more than a few surprises! Works by local artists will also be on exhibit throughout the evening, and will be available for purchase.

Cooking alongside the food truck finalists will be 7 pop-up vendors, curated by Food Truck Eats:

• Agave y Aguacate • Mr. Spinners • Babi and Co.
• The Taco Cat • Tide and Vine
• Dat Chick Craze • Big E's Grinds

And in a first for local pop-up food events, all vendors will be able to process Visa and MasterCard payments on site to pay for food items. Guests will also be able to use their credit cards to purchase drink tickets and event merchandise.

As a thank you to its supporters, Food Truck Eats gave away 100 free general admission tickets and 20 free VIP passes for the event last week. Tickets are available for purchase online at http://awestruck.eventbrite.com. Prices include a $15 General Admission Ticket for admission after 4 pm, and a limited number of $60 VIP passes, which will include complimentary food and 3 drink tickets for the pre-event VIP hours.

NOW Magazine is Toronto's weekly news and entertainment voice. NOW is available every Thursday from over 3,248 free racks and boxes across the GTA, online at nowtoronto.com and on iPad. NOW has 411,000 print readers weekly and 372,000 online readers monthly.

CFRB NEWSTALK 1010 is Canada's No.1 news and talk radio station. NEWSTALK 1010 is excited to be part of this unique culinary event, says brand director Mike Bendixen.

Wine Country Ontario is a non-profit trade association that is committed to realizing the long-term goals and vision of Ontario's dynamic wine industry. It currently represents the interest of 72 winery properties from Lake Erie North Shore, Pelee Island, Prince Edward County, the Niagara Peninsula, and the Greater Toronto Area.

AwesTRUCK 2012 will be the first event of its kind in Canada, and Food Truck Eats hopes to expand future events nationwide.

For more information or media accreditation, please contact Bonita Mok at bonita@foodtruckeats.ca.

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