March 03, 2010 08:30 ET

Now Showing on JDSU.TV: The Download on Bandwidth Demand

"JDSU from a Different View" Series Explores Impact of On-Demand Communications

MILPITAS, CA--(Marketwire - March 3, 2010) -   JDSU (NASDAQ: JDSU) (TSX: JDU) today launched the latest installment of "JDSU from a Different View," a marketing campaign designed to showcase the far-reaching impact of the company's innovative technology. Called The Download on Bandwidth Demand, the segment explores on-demand video and other bandwidth drivers and addresses what it takes to create reliable networks for the future.

With video accounting for one-third of all consumer Internet traffic and growing fast, consumers have become accustomed to on-demand content from computers, smart phones and IP-based televisions. Consumer telepresence -- the ability for consumers to hold individual video conference sessions over the internet -- is also increasing bandwidth demand globally. JDSU's campaign, with new exclusive Web video interviews and original content found at, looks behind the scenes at the role technology plays in delivering broadband applications, such as video and telepresence, reliably.

"As consumers gravitate to applications that use more bandwidth, networks of the future will need to become faster and more agile in order to keep up with demand," said Craig Iwata, senior director of Marketing for the CCOP business segment at JDSU. "JDSU is working with network equipment manufacturers and service providers to create highly intelligent networks that will handle the newer, more dynamic usage that broadband applications create." 

The Download on Bandwidth Demand is the latest installment of the "JDSU from a Different View" campaign that shows how JDSU technologies impact people's lives. The first segment showcased JDSU's role in providing 3D technology and glasses for the blockbuster movie Avatar.

To get more of the latest video clips, resources, news announcements and other updates about The Download on Bandwidth Demand, please visit "JDSU from a Different View" now at

About JDSU
JDSU (NASDAQ: JDSU) (TSX: JDU) enables broadband and optical innovation in the communications, commercial and consumer markets. JDSU is the leading provider of communications test and measurement solutions and optical products for telecommunications service providers, cable operators, and network equipment manufacturers. JDSU is also a leading provider of innovative optical solutions for medical/environmental instrumentation, semiconductor processing, display, brand authentication, aerospace and defense, and decorative applications. More information is available at

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