SOURCE: Jockey International, Inc.

www.facebook.com/jockey

March 14, 2011 11:07 ET

Now That's Cool Underwear! Jockey Launches Jockey® staycool

Underwear for Men and Women That Regulates Skin Temperature, Maximizing Comfort

KENOSHA, WI--(Marketwire - March 14, 2011) - Jockey International, Inc. wants people to wear cool underwear. Really. Jockey is introducing Jockey® staycool, innovative underwear for men and women that regulates skin temperature, helping to keep the wearer feeling cool and comfortable all day long.

Jockey® staycool (http://www.jockeystaycool.com) incorporates an Outlast® technology treatment that uses phase change materials (PCMs) that absorb, store and release excess heat to maintain optimal external body temperature. The treatment is printed onto the fabric, creating an invisible microclimate of comfort between the skin and your garment by regulating temperature.

Jockey is the first company to market both women's and men's underwear treated with Outlast® technology to the U.S. market, which was originally developed for NASA to help balance temperature fluctuations in space.

"Jockey has always emphasized innovation and comfort," said Jockey President and Chief Operating Officer Ed Emma. "The new Jockey® staycool collection really takes underwear to the next level by offering a solution to helps consumers stay cool and more comfortable, and we believe that people will absolutely love it."

Women's Jockey® staycool garments are made from 95% Cotton/5% Spandex and men's are 100% cotton. The Jockey® staycool line currently includes:

  • For Women: Reversible Crew Neck / V-Neck Shirt; Reversible Crew Neck/V-Neck Tank; Bikini; Hi Cut; Modern Brief
  • For Men: Crew Neck T-Shirt; V-Neck T-Shirt; Low Rise Brief; Boxer Brief; Athletic Midway Brief

The Jockey® staycool line is available in multiple colors with a suggested retail price of $21 for women's tops, 2/$27 for men's, and 3/$22.50-$29.50 for underwear.

Tim Tebow, pro quarterback and Heisman trophy winner, says he wears Jockey® staycool as often as he can. "What I like about Jockey® staycool is that it just feels great, fits me well, and keeps me cool and comfortable. And hey, if it's good enough for astronauts, it's good enough for me!"

Look for the Jockey® staycool online, print, in-store and TV campaign featuring Tim Tebow.

Find out why Tim Tebow's t-shirt is cooler than yours and take the Jockey® staycool Challenge -- you might win a chance to meet Tim during a VIP weekend getaway! Visit http://www.facebook.com/jockey to learn more about Jockey® staycool and to register for a chance to win one of two grand prizes: a VIP trip for two to New York City to meet Tim Tebow and enjoy a $250 shopping spree, or a VIP trip for two to meet Tim at the Tim Tebow Foundation Celebrity Golf Classic at TPC Sawgrass. The contest starts March 16, 2011.

The Jockey® staycool feeling:

  • In blind touch tests, the majority of those asked to identify the Jockey® staycool t-shirt did so successfully, concluding that the Jockey® staycool t-shirt literally felt cooler to the touch!
  • The "feeling" of Jockey® staycool is otherwise more subtle: The soft, cotton garments wear no differently than other high quality cotton underwear, but the built-in technology means that they're working to keep you more cool and comfortable -- something wearers notice and appreciate.

Outlast is a worldwide pioneer in developing temperature-regulation technology, and Outlast® technology has been used successfully in apparel, footwear, bedding, medical product and industrial applications. Outlast® technology was inducted into the Space Hall of Fame in 2005 and is the only Space Certified Technology in the apparel market. 

For more information, photos and an informative video explaining how Jockey® staycool works, visit http://www.jockeystaycool.com. Jockey® staycool is available at Jockey.com, 1-800-JOCKEY1, Jockey-branded retail stores and various fine retailers across the U.S. and Canada.

Attn Media:
Download Jockey® Staycool images, videos, info at jockeystaycool.com/media (http://www.jockeystaycool.com/media).

About Jockey International, Inc.
Jockey International, Inc., is a privately held company, founded in 1876. Today, Jockey is a leading manufacturer and marketer of apparel products sold in more than 120 countries around the world. With headquarters in Kenosha, Wisconsin, Jockey is committed to quality, comfort and innovation, and is dedicated to extraordinary customer service. Find archived press releases and information about Jockey's marketing programs at Buzz.Jockey.com. Shop at Jockey.com, call us at 1-800-JOCKEY-1, Like us at facebook.com/jockey, follow us at Twitter.com/Jockey, read our blog at Blog.Jockey.com, find job opportunities at LinkedIn.com/Jockey-International-Inc and enjoy our videos at YouTube.com/Jockey.

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