TORONTO, ONTARIO--(Marketwire - March 1, 2013) - NOW Magazine is pleased to announce the 50:50 video series presented by Rogers Media. Based on NOW's wildly popular "50 Best Toronto Albums Ever" issue, this series aims to explore Toronto's rich musical history by establishing connections between established T.O. acts and local talent.
NOW will release one new video per week, for the rest of the year, featuring a local band covering one song off each one of the Top 50 T.O. Albums. That's 50 songs, 50 videos, over 50 weeks. A new cover will be posted every Friday.
NOW & Rogers have collaborated on a 50:50 micro-site where the videos will be hosted, www.nowtoronto.com/5050.
"It's very exciting, we've got 50 great bands from all over the city covering the 50 best Toronto albums of all time," says NOW's online editor John Semley.
NOW Magazine is available every Thursday from over 3,248 free racks and boxes across the GTA, online at nowtoronto.com and on iPad.