SOURCE: Nowspeed

February 22, 2010 08:30 ET

Nowspeed Releases New White Paper: "How to Build a Successful Internet Marketing Strategy in 5 Steps"

White Paper Provides Marketers With a Roadmap to Increasing Response Rates, Generating Leads and Generating Revenue

WESTBOROUGH, MA--(Marketwire - February 22, 2010) -  Nowspeed, an internet marketing agency in the Boston area, today announces that they have released a new white paper titled "How to Build a Successful Internet Marketing Strategy in 5 Steps." The white paper will provide marketers with simple steps they can take to build an effective internet marketing strategy, resulting in increased response rates, leads and revenue.

"We understand that reaching the right audience at the right time with the right message can be a challenge," said David Reske, Managing Director at Nowspeed. "That's why we've developed a guide to help marketers ensure their goals, target audience, messaging, positioning and tactics are best aligned."

Through the white paper, marketers will learn how to use methods such as marketing inventory, competitive benchmarking, segmentation and positioning workshops, surveys, focus groups and marketing plan development to build or strengthen their internet marketing strategy.

"With this white paper we aim to educate marketers on how they can use past results, competitors, clients and prospects to shape or validate their internet marketing strategy," said Mike Plante, Director of Client Programs at Nowspeed and white paper author. "With a detailed understanding of this process, marketers will be fully prepared to map out who to communicate with, what to communicate, where and how often."

To download "How to Build a Successful Internet Marketing Strategy in 5 Steps" visit:

Nowspeed's team of Internet marketing experts is committed to delivering measurable, real-world results on behalf of today's leading businesses. We work in partnership with our clients to create highly-effective interactive campaigns that command attention and inspire action. The Nowspeed team is comprised of savvy professionals with significant experience in internet marketing strategy, search engine marketing, search engine optimization, pay-per-click/ppc marketing, website design, web development, and landing page development. We draw on our wealth of marketing insight to do what we do best -- ensure our clients' success. For more information, visit us at

Contact Information

  • Contact:
    David Reske
    Founder, CEO
    Email Contact
    506-616-0111 x202
    200 Friberg Parkway
    Suite 4005
    Westborough, MA 01581