SOURCE: Nutritional Products International

December 08, 2015 11:27 ET

NPI Announces Julia Maxwell as New Director of International Business Affairs

Maxwell Brings 25 Years of Experience to NPI Team

BOCA RATON, FL--(Marketwired - December 08, 2015) - Nutritional Products International, a company that focuses on the global distribution and marketing of a wide variety of health, wellness and nutritional products, announced it has appointed Julia Anne Maxwell as its new Director of International Business Affairs.

Maxwell has more than 25 years of experience in the pharmaceutical, nutritional and wellness industry and has received numerous accolades and awards throughout her outstanding career. She recently launched the new NPI office in Cape Town, South Africa, and will work from this location to assist NPI further its mission to market and distribute high-quality nutritional products on a global scale.

"I am very excited to officially join the NPI team and begin my new position," said Maxwell. "I bring a wealth of experience in sales and marketing, managing key accounts and products throughout South Africa, and know the industry extremely well. I think this experience will be a significant benefit to NPI."

Maxwell has assisted in establishing the marketing and sales of major brands of Aspen Pharmacare, Natura Homeopathic Labs, Glaxo SmithKline, Omega Labs, Penpharm SA and several others in the South African retail market. She has assisted in initiating and managing marketing and sales of brands into retail stores including all of the country's major retail chains. Her expertise within the industry also encompasses outstanding customer relationship and key account management.

Maxwell also has an in-depth understanding of the challenges that our partners and clients face on a day-to-day basis. Intimate relationships with key decision makers is the what makes her a valuable asset to NPI and all of their partners.

"I am looking forward to assisting brands bring their products into the international market," said Maxwell. "It's an exciting endeavor for any company, and I'm pleased to have the opportunity to assist them in accomplishing this."

About Nutritional Products International (NPI):

Headquartered in Boca Raton, FL, Nutritional Products International (NPI) is a privately held company staffed with a complimentary team of marketing professionals that specializes in retail distribution of Nutraceuticals, Dietary Supplements, Functional Beverages, and Skin Care Products. NPI offers a unique proven approach for product manufacturers worldwide seeking to launch or expand distribution of their products in the U.S. retail market. For more information, please visit

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