NSA Media

May 24, 2013 16:15 ET

NSA Media and Wishabi Form a Strategic Alliance to Bring Integrated Print and Digital Circular Strategies to Retailers

Top Buyer of Circulars and Tech Company Combine Digital Circular Distribution With Geo/Demo Analytics to Advance Client Insights

CHICAGO, IL--(Marketwired - May 24, 2013) - NSA Media, the largest single buyer of newspaper and print circulars in the U.S., announced today that they have formed a strategic alliance with Wishabi, a leading Toronto-based technology company, founded by former Microsoft engineers and dedicated to reinventing the e-circular. The alliance will provide a unique offering to its clients, who spend well over $1 billion dollars with NSA Media annually on circulars, with the first-time opportunity to combine NSA's proprietary geographic and demographic analytics with national digital distribution in order to gain deeper insights and create greater efficiency. Through the alliance, clients will be able to utilize Wishabi's distribution platform to reach over 200M consumers through sites such as Chicago Tribune, MSN, CBS and Boston Globe. NSA Media is a unit of ORION Holdings, a division of IPG Mediabrands and part of the Interpublic Group (NYSE: IPG).

Steve Mueller, President of NSA Media, "For some time now, we have been on a quest to find the right partner with which we could combine our extensive analytics with digital distribution to provide the next generation of insights and optimization for our clients. This gets us there. Wishabi's patent-pending technologies provide a dynamic and powerful platform as well as rich content distribution. We are confident that our alliance with Wishabi will lead to a revolutionary consumer experience across all devices and platforms." 

Wishabi was founded five years ago by former Microsoft engineers and has received over $7 million in funding by venture capitalists. With patent-pending technologies, Wishabi is able to deliver real time personalized content based on consumer profiles, geography, behavior, interest and context. Retailers can also leverage extensive back-end analytics that provide deep insights into consumer behavior. The strategic alliance with NSA Media will allow Wishabi to deliver its e-circular platform to NSA Media's clients extending the reach of circulars natively across multiple digital media touch-points.

Wishabi's CEO, Wehuns Tan stated, "This alliance is a landmark event for us. In collaboration with NSA Media, the largest U.S. company in this space, we can expand our offering in the U.S., and will look to this trusted leader in the industry to drive further innovation for NSA Media's clients. Together, we will advance the integration of technology into the traditional retail circular shopping experience, reflecting the multi-dimensional media usage habits of today's retail consumer."

Using Wishabi's native distribution technologies, retailers can fully leverage their print and digital assets to push a seamless shopping experience across national media properties. Once engaged with a digital circular, which has been constructed by Wishabi, consumers can quickly browse through discounts, find personalized offers, build shopping lists and read reviews seamlessly across any device or platform.

About NSA Media
NSA Media is a fully-integrated media agency focused on driving significant business results for clients through the effective use of media, across multiple channels, including: print, digital, mobile, and social. Founded on the principle that investments in media could deliver more favorable returns for major brands and retailers, NSA Media has been challenging the "status quo" for over 20 years. The consumer-centric approach to buying media incorporates a comprehensive mix of advanced analytics, intelligent insights, competitive rates and flawless execution to ensure our clients' media investments are fully optimized.

About Wishabi
Wishabi is a leading technology company that has reinvented the digital circular experience via patent-pending native distribution technologies. Inspired by the beauty and ease of print media and the real-time interactivity of personalized digital content, Wishabi's mission is to fundamentally improve how people discover, view and share circular content across all devices and platforms. The company is based in Toronto with offices in New York and backed by leading venture capitalists and retail executives. Wishabi's distribution network reaches over 200 million North Americans every month.

About ORION Holdings
ORION Holdings, a division of IPG Mediabrands, is a global solutions-oriented collection of media companies that support and/or complement what traditional advertising agencies can offer to clients. In that spirit, the professionals within ORION Holdings are passionately-focused on providing effective financial and strategic solutions for their clients. ORION Holdings includes: NSA Media (newspaper services), OAG (outdoor), ORION Capital (media investments), ORION Printing (print management), ORION Trading (barter), rapport U.K. (outdoor), and Wahlstrom (local lead generation).

About IPG Mediabrands
Founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media related assets. Today that means we manage and invest $35 billion in global media on the behalf of our clients, employ over 6,700 diverse and daring marketing communication specialists worldwide and operate our company businesses in more than 127 countries. A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, we are a global holding company that enhances offering and performance across its network of media agencies including UM, Initiative, BPN, ORION Holdings, ID Media and its roster of specialty service agencies including MAGNA GLOBAL, Mediabrands Audience Platform (inclusive of Cadreon, Reprise Media, Ansible, Spring Creek group), the IPG Media Lab, Ensemble and Identity. For more information, please visit

Contact Information

  • Kathleen Ruane
    212 551-4195


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