SOURCE: African Business Review

African Business Review

June 28, 2011 15:34 ET

Nu Metro: Leaders of Premium Entertainment in African Business Review

SAN DIEGO, CA--(Marketwire - Jun 28, 2011) - Nu Metro was established in the early nineties and started out as a small cinematic distribution company; it worked largely with independent filmmakers and screened small films to its audiences; however, throughout the nineties it acquired the rights to represent various home entertainment licenses and theatrical distribution licenses in South Africa and subsequently expanded the company within the entertainment industry. By the late nineties Nu Metro was representing the lion's share of home entertainment within South Africa, representing entertainment giants such as 20th Century Fox, Warner Brothers and Walt Disney; by 2002 it also represented Paramount and BBC. Nu Metro Home Entertainment now represents Paramount, DreamWorks, Universal, Sony, Warner Brothers and BBC as well as a host of independent film makers and studios.

"We have a solid independent film business, with strong relationships with key independent representatives around the world and in South Africa. We acquire many of these rights at Cannes and the AFM each year and pride ourselves on bringing great content to South Africa year after year," says Fay Amaral, Managing Director at Nu Metro. The business is heavily focused on developing local content in South Africa.

Nu Metro has also expanded the cinematic division of the company and is now the second largest cinema operator in the country, boasting 22 sites. Nu Metro is concentrating on developing the premium side of its cinema division and already owns six out of the top 10 cinema screens in South Africa.

Read the full article, here.

About African Business Review

African Business Review is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Africa. African Business Review is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news. For more information, contact 1-760-827-7800 or visit

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