SOURCE: nuBridges, Inc.

November 11, 2008 10:26 ET

nuBridges Co-Sponsors Research Study on Encryption Key Management

New Report Conducted by Aberdeen Group Shows That Organizations That Adopt Encryption Key Management Best Practices Significantly Lower the Cost of Data Security

ATLANTA, GA--(Marketwire - November 11, 2008) - Industry regulations and increased mobility of sensitive business information are leading organizations to put into place more stringent security to protect company and customer data from falling into the wrong hands. Encrypting data at rest in databases, applications and backup systems, in motion on networks and in use on endpoint devices across the enterprise is vital to its protection. According to a new report from Aberdeen, a Harte-Hanks Company (NYSE: HHS), companies who do the best job of managing encryption are safeguarding their sensitive data at a significantly lower cost than companies who are less proficient.

Sponsored in part by secure eBusiness authority nuBridges, the research report -- "Managing Encryption: The Keys to Your Success" -- describes the best practices and cost-efficient approaches to managing the encryption key lifecycle that have led to Best-in-Class results at managing encryption. The report is available free of charge from nuBridges.

"Too often, the desire to safeguard the organization's critical data is seen to be a gating factor, rather than an enabler, to the needs of the business. On the other hand, an overly aggressive drive to expand access to sensitive information can expose the organization to unacceptable levels of risk," said Derek E. Brink, vice president and research fellow for IT Security, Aberdeen. "Companies with Best-in-Class performance in managing encryption have achieved both data access and data protection, supporting higher scale at lower total cost."

According to the report, "Companies with top performance at managing encryption currently support encryption in about 40% more applications than their counterparts, with about 11.5-times more encryption keys under management. Most importantly, they have done so at a significantly lower total cost: 10% less in absolute terms; 36% less in terms of average cost per encryption-enabled application; and 92% less in terms of average cost per key under management."

"This research report supports what our nuBridges Protect customers are demonstrating as they apply best data security practices in their organizations," said Kim Addington, chief marketing officer for nuBridges. "As the volume of sensitive data grows, and the number of applications and users who need that information increases across the extended enterprise, the more important it is for IT executives to adopt sound encryption and key management practices to lower the risk as well as the cost of protection."

"We're pleased to sponsor insightful research into encryption best practices as more and more companies search for practical and effective ways to protect their organizations and customers from potentially devastating data security breaches," Addington commented.

To access a complimentary copy of the report from nuBridges, click here.

To view a complimentary 30-minute webcast highlighting key findings from the report, please click here.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

About nuBridges

nuBridges is a leading provider of software and managed services to protect sensitive data at rest and in transit, and to transfer data internally or externally with end-to-end security, control and visibility. nuBridges encryption, key management, managed file transfer and B2B integration solutions are used to comply with security mandates and to digitally integrate business processes among enterprises, systems, applications and people. Over 3,000 customers depend on nuBridges secure eBusiness solutions to encrypt millions of credit cards, exchange billions of dollars in B2B transactions and enable countless business-critical file transfers, including Wal-Mart,, Timberland, American Eagle Outfitters, Belk, Bon Ton, John Deere, Wachovia, Sun Trust, AIG, CheckFree, Bank of America and Verizon. nuBridges is headquartered in Atlanta, Georgia, USA. More information is available at

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