NuComm International

NuComm International

April 11, 2006 16:34 ET

NuComm International Connects inFreeDA™

With Superior Customer Service at 80% Infrastructure Savings, NuComm ramps up integrated solution in just 90 days for California-based directory assistance company Attention: Business/Financial Editor, Media Editor, News Editor, Tech/Telecomm Editor ST. CATHARINES, ON--(CCNMatthews - April 11, 2006) - NuComm International has signed a partnership agreement with California-based inFreeDA™, Inc. to provide a complete customer service solution to support the successful US launch of its free new directory assistance service-at approximately 80% savings through infrastructure improvement. The new company which commenced service as part of a test launch in November 2005, fills a competitive niche for free "live operator" directory assistance service to consumers and corporations flanked by category-specific advertising messages.

Through this partnership, NuComm is delivering software development, a hosting platform, Web and IVR development, an advertising portal, call tracking, reporting services (all proprietary and developed under exclusive contract to inFreeDA) as well as a team of high quality live customer service agents on an as-needed basis. With a short 90-day ramp up for all of these services, NuComm has significantly exceeded client expectations.

NuComm International won the business through its unique ability to integrate contact center technology, quality agents and proprietary call centre tools in a way that others could not. And because many of these pieces were already built within the NuComm organization, it was able to bring this integrated IVR/Data platform and CTI solution with all its service extras to inFreeDA affordably…and ramp up with unanticipated speed and efficiency.

As an important part of the solution, NuComm has also brought a reserve of service-oriented operators along with the mechanisms to monitor and control performance levels. This has given inFreeDA a rare customer service edge over its competitors…which, in turn, has started to generate a swell of favorable media exposure ranking them ahead of the directory assistance market in terms of personal touch and overall customer service levels.

"We get emails and phone calls raving about the NuComm operators," says inFreeDA Vice President of Marketing Kathy Kerber. "These operators are often searching more than one database until they find the answer."

"inFreeDA is an idea whose time has come-and we're thrilled to be part of their early success story," says NuComm CEO Réal Bergevin. "For software development alone, the inFreeDA executive team might have spent hundreds of thousands more…Instead, we're pleased to say, they are forging ahead with us at approximately 80% overall infrastructure savings through our comprehensive solution."

About NuComm International
NuComm International is a leader in North America's contact Center industry. It has been named one of Canada's 50 Best Managed Companies™ for five years in a row and was a 2005 recipient of the Canada Award for Excellence (CAE) from The National Quality Institute (NQI). Offering innovative "customer care" solutions to businesses and organizations of all sizes, NuComm is also among the few companies of its kind operating in an ISO 9001:2000 quality managed environment. Its many Centers provide technical and service support, customer care and billing, data management and customer self-service programs to some of the best-known companies in the cable, telecommunications, automotive, financial services, retail, media and entertainment sectors.

About 1-800-411-METROTM by inFreeDATM
1-800-411-METRO by inFreeDA transforms today's 411 directory assistance by offering a carrier-grade, zero-cost alternative to traditional fee-based 411 calls. Our mission is to provide a superior end-to-end experience for callers, while offering local and national advertisers a branding and direct-response media channel to target messages to callers. Additionally, enterprises can realize substantial savings by eliminating 411 costs and reducing their telecom expenses. A privately-held company, inFreeDA is headquartered in Menlo Park, California. For more information, please call us at (650) 980-2600, or visit us online at (or or dial the service at 1-800-411-METRO (6387).


Clive Woodrow
Vice President, Client Services
NuComm International
(905) 323-3939, ext. 35067
or Mobile: (416) 566-0911

Graham McKenna
PR Agency Contact for inFreeDA
Pacifico Integrated Marketing Communications
408-293-8600 X 335


Contact Information

  • Clive Woodrow, Vice President Client Services, NuComm International
    Primary Phone: 905-323-3939 ext. 35074