Pethealth Inc.
TSX : PTZ

Pethealth Inc.

November 15, 2010 09:48 ET

Number of Pet Owners Giving Up Their Dogs And Cats Declining According to October PetPoint Report

Pethealth Inc. Releases its October PetPoint Report, a Monthly Gauge of Both Pet Adoptions And Animal Relinquishments Affecting Animal Welfare

OAKVILLE, ONTARIO--(Marketwire - Nov. 15, 2010) - Pethealth Inc. (TSX:PTZ) - The number of pet owners surrendering their cats and dogs to shelters in October declined by 5% and 9% year over year, according to the October PetPoint Report, a monthly whitepaper published by Pethealth Inc. providing insight into the trends taking place within animal welfare.

Despite reports of the increase in pet owners giving up their pets to shelters due to the ongoing economic issues, the PetPoint Report indicates a downward trend in cat and dog surrenders highlighting the desire of pet owners to keep their pets despite the economic challenges many U.S. households continue to face. 

The October report aggregates data from nearly 890 animal welfare organizations and data on 133,397 intakes and 134,510 outcomes for dogs and cats which entered or left animal welfare organizations during the month. The aggregated data used to develop the report comes via PetPoint, the most widely used animal management application in animal welfare. 

"Trends reported historically in the animal welfare industry have been anecdotal at best and usually based on fairly small data samples. PetPoint provides organizations the opportunity to analyze detailed aggregated data on a much larger scale," commented Steve Zeidman, Managing Director, PetPoint Solutions.

For the October report, which used data from only those organizations that were using PetPoint in October 2009 and October 2010, the following can be summarized:

- Adoptions of cats and dogs increased in October 2010 by 6% and 5% respectively over 2009.

- Owner surrenders of cats and dogs declined by 5% and 9%, respectively.

- Euthanasia of cats and dogs declined by 19% and 23%, respectively.

- Adoption prices on average declined 1% for cats less than one year and 13% for cats older than one year while adoption prices for dogs younger than one year increased 5% and remained flat for dogs older than one year.

As a SaaS-based application, Pethealth, the owners of the PetPoint application, hosts the data for all of its licensed users and is then able to aggregate the data in a seamless and timely fashion. Today, over 1,530 animal welfare organizations have licensed PetPoint and Pethealth, via PetPoint, aggregates more data on dogs and cats in animal welfare organizations than any other company.

"We are excited to see a marked increase in adoptions, and declines in owner surrenders and euthanasia. Animal welfare organizations have put additional resources and programs into place to ensure that animals are adopted into loving homes more quickly, and these numbers demonstrate that their efforts are proving successful. The drop in owner surrenders also demonstrates that families value the emotional support a cat or dog can provide, especially during difficult economic times," said Christa Chadwick, Director, North American Shelter Outreach.

Interested organizations can subscribe to receive more detailed reports including regional and state data for a monthly fee. The full report can be seen by visiting http://www.petpoint.com/petpoint-report-11-15-2010.asp. PetPoint reports are issued on the third Monday of each month.

About PetPoint

PetPoint was first introduced in 2005, has now been licensed by over 1,530 animal welfare organizations in North America, and since its launch has facilitated the adoption of over 2.5 million pets. As a hosted application, animal welfare organizations can not only better organize and care for their homeless and abandoned animals, but can also reduce significantly, if not eliminate, their IT related infrastructure costs. PetPoint is provided free to animal welfare organizations on the basis that these same organizations use the Company's 24PetWatch microchip program for all companion animals adopted. The 24PetWatch microchip program is the most widely used microchip and lost pet recovery service operating in both Canada and the United States.

About Pethealth

Pethealth is the leading provider of companion animal services in North America. In addition, the Company is the leading provider of management software to North American animal welfare organizations through its SaaS-based application and is the leading provider of pet related database management services to the North American companion animal industry. Pethealth offers a unique range of products and services for veterinarians, shelters and pet owners through a number of wholly owned subsidiaries using a range of brand names including PetCare, 24PetWatch, Pet Protect, Petpals DirectShelterCare, PetPoint, Petango.com and ThePetangoStore.com.

Pethealth is based in Oakville, Ontario. To find out more about Pethealth, visit the web site at www.pethealthinc.com.

Contact Information

  • Pethealth Inc.
    Susan Arts
    Vice President Marketing
    (905) 842 2615
    or
    Pethealth Inc.
    Christa Chadwick
    Director, North American Shelter Outreach
    (905) 842 2615
    www.pethealthinc.com