SOURCE: NuMobile, Inc.

NuMobile, Inc.

November 06, 2009 09:00 ET

NuMobile, Inc. and Kaizen Communications, Inc. Present Mobile Commerce Technology Strategy for 4.1 Billion Messages per Day Market Place

CARY, NC--(Marketwire - November 6, 2009) - NuMobile, Inc. (OTCBB: NUBL) recently announced a letter of intent (LOI) to acquire a controlling interest in Kaizen Communications, Inc. ( of Jacksonville, Florida. Today, the two companies have jointly released an on-demand Webcast discussing the acquisition strategy and more on Kaizen's applications and technology for the mobile commerce industry. Kaizen is an application provider for several markets including SMS, also known as text messaging, MMS, which involves multi-media messaging, and IVR, interactive voice response. Kaizen's technology provides real-time information updates to keep consumers informed and provides valuable response and demographic data back to companies. The Webcast is hosted by the NewMarket Technology, Inc. Greenfield Partnership Program and is available here.

NuMobile's Roll-up Strategy to Build a Portfolio of Security and Software Solutions for Mobile Computing

NuMobile is building a portfolio of security and software solutions for the global mobile computing and smartphone market. NuMobile began its roll-up strategy earlier this year and has acquired two companies with proprietary technology focused on mobile network security. NuMobile has also recently announced LOIs to acquire an additional two companies, to include Kaizen. The other acquisition candidate offers identity management solutions for SaaS and Cloud computing. As a result of recent acquisitions, the Company has also announced that it anticipates signing its first substantial contract before the end of 2009 for an estimated $20 million and $8 million gross margin.

Kaizen Communication and Mobile Marketing

Kaizen is a technology company specializing in mobile commerce, specifically as an application provider in the SMS/MMS/IVR (texting, video, multi-media, interactive voice response) equation. SMS/MMS/IVR are the interactive communication tools which allow for real time updates for information on anything from alerts, product information, coupons, and messaging, allowing brands and consumers to stay informed and be "in-the-know" on everything that effects their market. Kaizen Communications is headquartered in Jacksonville Florida, with 25 employees located throughout the United States.

Mobile marketing is on the rise as companies look to automate campaigns to reach their customers quickly wherever they are, both cost effectively and measurably. According to the CTIA -The Wireless Association®, there are over 276 million wireless subscribers as of June of this year in the US alone. CTIA further cites that cell phone penetration in the US has now exceeded cable TV, web access and home computers, and that text messaging continues to be enormously popular with more than 740 billion text messages carried on carriers' networks during the first half of 2009 -- breaking down to 4.1 billion messages per day. That's nearly double the number from last year, when only 385 billion text messages were reported for the first half of 2008. According to a recent New York Times article, "Text messaging is still a relatively uncluttered and spam-free marketing channel. It's also the one form of communication that many people are tethered to 24/7. Which helps explain why, at a time when in-boxes fill with hundreds of never-opened e-mail messages from direct marketers, 97 percent of all SMS marketing messages are opened (83 percent within one hour), according to the latest cell-carrier research."

NuMobile Information and Email Newsletter

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About NewMarket Technology, Inc. (

NewMarket is a reporting company with audited financial reports filed with the SEC. NewMarket provides systems integration, technology infrastructure services and emerging technology worldwide. NewMarket has a focus on providing technology and support services to rapidly growing economies where technology purchasing is on the rise. In addition to its base of operations in North America, NewMarket has operations today in the growing economies of China, Southeast Asia, Brazil and Northern Latin America. Last year the Company reported over $40 million in revenue from Asia and over $20 million in revenue from Latin America. Overall, NewMarket reported over $95 million in revenue for 2008.

Across the globe, NewMarket is a Microsoft and Oracle partner, distributes various computer hardware and peripherals from brand partners such as Dell, HP, IBM, Cisco, Sony, Epson, Canon and Sanyo and is also an authorized reseller of operating systems and various software from companies such as Red Hat, Sybase, IBM, BEA, Veritas and others. Additionally, the Company works with emerging technologies such as mobile computing, various security and wireless broadband technologies.

NewMarket's rapid growth since 2002 has placed the Company on the Deloitte Technology Fast 500 for 5 consecutive years. NewMarket was recognized as the third fastest growing technology company in the United States in 2006 and the number one fastest growing technology company in North Texas for two years in a row.

About NuMobile, Inc. (

NuMobile is building a portfolio of security and software solutions for the global mobile computing and smartphone market. Through a roll-up strategy, NuMobile plans to acquire and develop mobile computing solutions for a variety of applications, including mobile banking, for the global marketplace. The demand for mobile security and software applications is being driven in large part by the growing number of mobile phone sales into emerging economies that currently do not have substantial access to the Internet via desktop computing. Already in North America, the Company has also forged a partnership in the Chinese market and is developing a plan for the emerging economies of Latin America and East Africa. NuMobile is a SEC fully-reporting public company listed on the Over-the-Counter Bulletin Board.


This press release contains forward-looking statements that involve risks and uncertainties. The statements in this release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause NuMobile's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.

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