April 17, 2013 00:05 ET

Nurep Launches at DEMO Mobile 2013 to Showcase Startup Technology in Mobile Health Category on the DEMO Mobile Stage

SAN FRANCISCO, CA--(Marketwired - Apr 17, 2013) - Nurep today announced the launch of a mobile physician support platform for medical device companies at DEMO Mobile 2013, a launch event exclusively concentrated on the best new mobile technologies based on design, innovation and market potential.

Nurep has developed a mobile solution that helps medical device companies more efficiently support physicians in the operating room.

Today, medical device companies face cost pressures from hospitals, declining reimbursement, a new medical device tax and a consolidation of hospitals meaning fewer accounts with more buying power.

Medical device companies have responded by reducing the number of representatives ("reps") available for support. With fewer reps available, physicians have to delay cases until the rep is available, proceed without a rep or switch to another device with available rep support.

As a result, a new medical device support model is needed. Mobile technology presents a great opportunity to change this model, with the top-25 medical device companies already on iPads and 70% of physicians using an iPad for professional purposes.

Nurep benefits medical device companies by allowing their reps to support four times more physicians in the operating room, generating more sales, covering a broader geography and traveling much less frequently. In addition, it benefits physicians by guaranteeing 24/7 medical device support in the operating room.

"Nurep allows me to easily obtain medical device support when I need it in the operating room through my own iPad. This is not only a benefit for me, but my patients as well." - Cardiac Surgeon

Nurep will provide a live, four-minute demonstration of its mobile physician support platform for medical device companies on the DEMO Mobile 2013 stage at 9:00 AM PDT on April 17 and will host live demonstrations beginning today at Booth D15 in the DEMO Mobile 2013 pavilion.

"The Mobile Health industry is booming, but in our search for companies to launch at DEMO Mobile we wanted those that genuinely improved patient outcomes," said Erick Schonfeld, executive producer of DEMO Mobile. "Nurep does just that. By using an off-the-shelf tablet computer to allow more experts into an operating room, they've reinvented the way medical procedures occur in our nation's hospitals."

Nurep ( is a mobile platform for medical device companies that allows on-demand virtual device support to physicians in the operating room. For the first time, Nurep allows medical device representatives to support physicians in the operating room remotely, enabling them to see more physicians and guarantee 24/7 support. Headquartered in San Francisco, CA, Nurep is transforming the way medical device companies support physicians.

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Contact Information

    Paul Schultz
    Office Phone: 650-995-3422
    On-Site Phone: 650-995-3422
    E-mail: Email Contact
    DEMO Booth: D15